Responsibilities

• Define and lead the product strategy across multiple categories and brands, aligned with long-term business objectives and developed in consultation with key stakeholders.
• Shape and optimise the product portfolio to maximise commercial performance, margin and market relevance.
• Identify and prioritise innovation and growth opportunities, ensuring a structured, insight-led approach to product development and lifecycle management.
• Set the overarching brand, product and marketing strategy, establishing clear positioning, differentiation, and long-term brand equity across all channels, with input from and alignment with the key stakeholders.
• Lead the Head of Marketing to translate strategic priorities into best-in-class execution across traditional and digital formats for each brand, tailored to the relevant sales channels and target segments.
• Define priorities and allocate marketing resources to maximise return and support strategic growth objectives.
• Drive profitable growth through alignment of product strategy, pricing, brand positioning and channel activation, informed by stakeholder insight.
• Partner with sales and commercial leads to translate product and marketing strategies into tangible revenue and margin outcomes.
• Use data, insight, and performance metrics to inform decision making, optimise investment and enhance commercial effectiveness.
• Build and lead high performing Product Management and Marketing functions, setting clear expectations, and driving capability, accountability and results.

Requirements

• 10+ years’ experience in senior product, marketing, category, or commercial leadership roles within electrical, construction, home improvement, or closely related sectors.
• Proven track record of leading and developing high-performing, multi-disciplinary teams across product management and marketing functions.
• Strong understanding of electrical wholesale, retail, and DIY distribution channels and their commercial dynamics.
• Demonstrated ability to translate market, customer, and competitor insight into effective product, brand, and go-to-market strategies that deliver profitable growth.
• Strong strategic planning, prioritisation, and programme leadership skills, with the ability to manage multiple initiatives in a fast-paced environment.
• Excellent communication and stakeholder management skills, with the ability to influence at senior level and align cross-functional teams behind a clear strategy.

Preferred

• Background in technical or electrical product sectors.
• Familiarity with ERP and PIM systems.
• Relevant degree in Marketing, Business, Engineering, or a related discipline.