Responsibilities

• Own Google's growth roadmap across all markets
• Develop channel strategies spanning Search, PMax, Demand Gen, YouTube, Display, and emerging Google products
• Manage agency, platform, and partner relationships where required
• Build strong relationships with Google to access platform expertise, betas, roadmap insights, and growth opportunities.
• Leverage Google partnerships to identify competitive advantages and accelerate market expansion.
• Build and lead a high-performing Google Growth function, fostering a culture of accountability, experimentation, collaboration, and continuous improvement.
• Develop the long-term Google Growth team structure, capabilities, and operating model.
• Coach, mentor, and develop PPC specialists, creating clear development plans and succession pathways.
• Establish scalable creative workflows
• Lead the Google creative agenda, ensuring asset production is aligned to campaign priorities, testing roadmaps, audience insights, and market expansion plans.

Requirements

• Significant experience managing large-scale Google Ads programmes
• Strong expertise across Search, Performance Max, Demand Gen, YouTube, Video and Display
• Strong understanding of how Google fits within the wider paid media ecosystem, including audience development, creative strategy, video advertising, and full-funnel acquisition.
• Deep understanding of Google's automation and AI-driven advertising ecosystem
• Experience using AI tools to improve marketing productivity and creative development
• Experience developing creative testing frameworks and creative-led growth strategies
• Strong understanding of audience activation and first-party data
• Experience scaling performance marketing across multiple markets
• Strong analytical and commercial mindset
• Strong leadership, communication, and stakeholder management skills, with proven experience influencing senior stakeholders and driving cross-functional initiatives.
• Experience managing significant annual media budgets and delivering growth at scale.

Preferred

• Experience managing international expansion across Europe
• Experience working with CRM and customer lifecycle data
• Experience with GA4 & GTM, or advanced measurement frameworks
• Exposure to broader paid media ecosystems, including Bing/Microsoft Ads, Meta, TikTok, Pinterest, Reddit, programmatic display, native advertising, video advertising, DSP platforms (e.g. DV360, The Trade Desk), connected TV (CTV), retail media, or other audience-led growth channels.