Paid / Performance Marketing Manager - Franchisee Acquisition. Hybrid / Remote
The Travel Franchise
Bournemouth, Bournemouth, Christchurch and Poole, UK (Remote)
£45K/yr - £50K/yrIn-houseFull-timeSenior level4+ years exp.
17 hrs ago
Head of Performance Marketing
Leeds, UK (On-site)
£70K/yr – £90K/yrSenior Level3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Paid media ownership across search and social for multiple brands, with budget control, tracking reliability, and ROI discipline.
- Growth/Media Oversight: Own strategy, execution, and optimization across all paid channels for multiple brands.
- Tracking & Attribution: Ensure GA4/server-side tracking and attribution modelling to drive data-led decisions.
- People & Budget: Allocate spend, manage budgets, and build a high-performing performance marketing team as the group scales.
Job Description
Responsibilities
- Full media buying across the group — owning strategy, execution and optimisation of all paid channels across every brand.
- Paid search — expert-level management of Google, from account structure to bidding strategy and scaling.
- Paid social — driving performance across Meta, TikTok and emerging channels.
- Lead targets & CPLs — full accountability for group-level lead volume and cost-per-lead, with a relentless focus on efficiency and ROI.
- Tracking & attribution — Owning best-in-class tracking, attribution and reporting (GA4, server-side tracking, pixel/CAPI, attribution modelling) so every channel is measured accurately and decisions are data-led.
- Budget management — allocating and flexing spend across brands and channels to maximise return.
- Team building — hiring, leading and developing a team of performance marketing executives as the group grows.
- A proven paid media expert with a strong track record of owning and scaling spend across paid search, Meta, TikTok and beyond.
- Deep, demonstrable accountability for lead targets and CPLs — you've consistently hit and beaten them at scale.
- Outstanding command of tracking and attribution — you know how to set it up properly and trust your numbers.
- Commercially obsessed — you think in CPA, ROAS, LTV and pipeline, not vanity metrics.
- Experience operating at group or multi-brand level is a strong advantage.
- A leader in the making — ready to build and manage a high-performing team.
- Thrives in a fast-moving, privately-owned scale-up environment.
- Experience: Marketing: 3 years (required)
- Company pension
- Employee discount
- Free parking
- On-site parking
- Private medical insurance
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Recent Ads
Traffic Signals
Monthly Visitors
59.6K
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
60.8%
Direct
28.6%
Referral
5.5%
Social
3.5%
Paid
1.4%
Headcount Trend
Current headcount: ~84
Marketing Team
Marketing Team Size
4 (5% of company)
