Responsibilities

• Paid acquisition across Meta (Advantage+, prospecting and retargeting) and Google (Shopping, Search, PMax), plus testing of TikTok, Pinterest and other emerging channels.
• Campaign management day-to-day — budgets, bids, audiences, creative testing and landing-page optimisation — to hit blended ROAS and CAC targets.
• Creative direction, partnering with design and the wider team to brief, test and iterate high-performing ad creative and offers.
• Analytics & reporting, owning the reporting cadence — daily pulse, weekly performance reviews and monthly forecasts — and making budget decisions from the data.
• Tracking & measurement across Shopify, GA4, the Meta pixel/CAPI and attribution, working with developers where needed to keep data clean and reliable.
• Budget ownership, forecasting spend against revenue and margin, and defending every pound of budget with a clear efficiency rationale.

Requirements

• Proven operator: 5+ years in performance / growth marketing, ideally in DTC e-commerce or a retail brand, with a track record of scaling paid channels profitably.
• Hands-on channel skill: expert in Meta Ads Manager and Google Ads, confident building and optimising campaigns without needing an agency to hold the reins.
• Numbers-led: fluent in ROAS, CAC, AOV, LTV, contribution margin and MER; comfortable in spreadsheets and analytics platforms and quick to spot what the numbers are telling you.
• Creative sensibility: good eye for what makes a scroll-stopping ad and able to brief and critique creative that converts.
• Self-starter: thrives in a fast-moving, owner-led business; happy to be based in our Ringwood office full-time and to roll up their sleeves.

Preferred

• experience with Shopify (Plus a plus)
• server-side tracking / CAPI
• a working knowledge of SEO or influencer/affiliate channels

Benefits

• Casual dress
• Company pension
• Employee discount
• Free parking