Head of Performance Marketing

UK (Remote)

£110K/yr – £130K/yrSenior LevelFull time

Posted 9 days ago

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Job Summary

Own and scale performance marketing across Google Shopping, Bing, Affiliates, CRM and paid social, shaping strategy, measurement, and activation to drive GMV growth across multiple markets.

Lead cross-channel strategy, budgeting, and guardrails
Collaborate with Finance, Data Science and Engineering to forecast spend and improve attribution

Job Description

Responsibilities

Full ownership of performance marketing across Google Shopping, Bing, Affiliates (incl. CSS), CRM, and selected paid social channels
Google/Bing Shopping solution ownership, evolution, governance, and performance
Channel mix, budget allocation, and contribution guardrails
Propensity model activation: how predictive signals are tested, trusted, and operationalised
Measurement truth: incrementality, halo, MMM, attribution
Vendor and tooling strategy: controlled testing of platforms vs internal systems
Weekly GMV, contribution, and spend performance across all markets
Performance marketing team structure, hiring, and development.
Commercial & Strategic Leadership
Own GMV growth at target contribution across all performance channels and markets

Requirements

Senior performance marketing leadership experience in ecommerce or marketplace environments
Deep practical expertise in Google Shopping and large-scale catalogue activation
Experience operating at scale in a large SKU environment
Strong understanding of incrementality, attribution, and experimentation
Deep understanding of segmentation and incrementality
Experience working alongside data science and engineering teams
Strong commercial and data-led mindset
International experience across UK and EU markets. US experience would be advantageous
Comfortable operating at both strategic and hands-on levels
Proven experience in leading a lean performance marketing team

Benefits

Company Equity- In return for helping us to grow, we'll offer you company equity, meaning you own a piece of this business we are all working so hard to build
25 days annual leave + Bank Holidays
1 extra day off for your Birthday
Employee Assistance Programme
Perks at Work benefit platform
Opportunities for career development and progression

OnBuy

2.9 Glassdoor

We’re OnBuy, the British born online marketplace that offers amazing choice, the brands you love, and instantly redeemable Cashback on everything you buy. We're on a mission to change online retail for the better, providing customers with a one-stop shopping destination that doesn’t compromise on value or values. We’re committed to fair practice, the best service, and rewarding our customers in a way that’s clear, simple, and has a positive impact on their pocket.Unlike other marketplaces, we don’t sell our own stock, so we never compete against our sellers for sales. Instead, we partner with our retailers, providing a simple, transparent selling platform that connects them with millions of customers, in an environment that allows them to thrive.At OnBuy, our vision is simple: To be the best choice for every customer, everywhere!

Founded in 2016

London, England, GBR

149 employees (8 in marketing)

www.onbuy.com?exta=linkedin

41% recommend to a friend

38% CEO approval