Head of Performance Marketing at InsideJapan Tours | B Corp™ | Bristol, UK

Head of Performance Marketing

Bristol, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Own the cross-market growth engine for paid media and CRM, turning data into measurable demand, CAC and revenue impact.

Growth Engine: Own multi-market paid media and CRM programs, driving efficient, scalable growth through data-led optimization.
Cross-Functional Alignment: Coordinate campaigns with Brand, Content, sales, finance, and executive stakeholders to ensure strategic execution.
Measurement & Optimization: Translate channel analytics into actionable insights that tie activity to CAC, ROAS, and revenue contribution.

Lead the strategy and execution of paid media and CRM activity to deliver efficient, scalable growth.
Own performance marketing plans across brands and markets, aligned to commercial targets and demand requirements.
Manage the UK paid media and CRM budget, including annual planning, quarterly reforecasting and spend optimisation.
Oversee execution for the US and Australia markets in partnership with internal teams and agency partners.
Monitor, analyse and report on channel performance, turning data into clear, actionable commercial insights.
Develop reporting that links channel activity to outcomes such as CAC, ROAS, conversion, lead quality and revenue contribution.
Identify opportunities to improve landing page performance and conversion in partnership with Digital Experience.
Work closely with Brand and Content teams to ensure campaigns are supported by effective creative and messaging.
Build strong relationships with senior stakeholders, including branch MDs, sales, product, finance and the executive team.
Manage agency and partner relationships to ensure high-quality delivery, innovation and accountability.

Strong experience in performance marketing leadership, with deep expertise in paid media and CRM.
A proven track record of delivering growth through optimisation, testing and data-led decision making.
Strong commercial acumen, with experience managing budgets, forecasting spend and improving ROI.
Confidence interpreting and communicating performance metrics such as CAC, ROAS, conversion rates and customer value.
The ability to turn complex data into clear, credible recommendations for a wide range of stakeholders.
Experience working cross-functionally with brand, content, digital, sales and senior leadership teams.
Excellent communication and relationship-building skills, with the confidence to influence at executive level.
Experience managing internal specialists, agencies or external partners to deliver strong results.
A collaborative, proactive and accountable approach, with a focus on continuous improvement.