Head of Partner Marketing

City of London, Lambeth, UK (Hybrid)

£80K/yr – £90K/yrSenior LevelFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale partner marketing across multiple business units by turning strategy into actionable GTM plans with Microsoft and key partners, while balancing strategic leadership with hands‑on execution.

  • Own and drive partner GTM motions, campaigns, launches, and events to influence pipeline and revenue.
  • Shape collaboration with alliance leads and sales to turn partnerships into measurable performance and revenue impact.
  • Build trusted relationships with partner marketing teams and stay closely aligned with UKI markets and multi‑partner ecosystems.

Job Description

Responsibilities

  • Own the end‑to‑end partner marketing strategy across all business units and personally drive execution
  • Translate strategy into hands‑on GTM plans, campaigns, and partner activity
  • Stay actively involved in key initiatives rather than operating purely through delegation
  • Balance long‑term planning with pace, pragmatism, and delivery
  • Lead joint marketing planning with Microsoft and other priority partners
  • Personally shape and deliver partner GTM motions including propositions, campaigns, launches, and events
  • Build a practical, scalable operating rhythm across planning, delivery, reporting, and optimisation
  • Act as senior escalation point while modelling a hands‑on, outcomes‑focused approach
  • Act as the senior marketing interface to Microsoft and strategic partners in UKI
  • Build trusted, working relationships with partner marketing and alliance leads

Requirements

  • Senior partner marketing experience within B2B technology or IT services
  • Strong experience operating within the Microsoft and other Tier 1 partner ecosystem
  • Proven track record of hands‑on execution as well as strategic leadership
  • Demonstrable people management experience, including managing senior roles
  • Commercial mindset with clear understanding of sales motions and partner economics
  • Comfortable operating at pace in a matrixed, growth‑oriented organisation
  • Experience across UK and Ireland markets

Preferred

  • Experience across multi‑partner ecosystems (ISVs, hyperscalers)
  • Experience supporting growth, transformation, or M&A environments

Benefits

  • Hybrid working
  • We operate a hybrid working policy that allows our employees to balance time in the office and time from home.
  • We recognise the benefits that remote and flexible working brings.
Advania UK logo

Advania UK

We empower people to create sustainable value with the clever use of technology. We believe this is simply necessary for not only sustainable social development, but also the success of our customers.We’re proud to be one of Microsoft’s leading partners in the UK, specialising in AI, Azure, Security, Dynamics 365 and Microsoft 365.By aligning ourselves to the evolution of Microsoft, we’ve become a specialist at helping our customers get the most out of their investment. Our deep expertise has led to a long track record of success delivering transformational IT services and solutions for our customers – as evidenced by our awards and accreditations.

London, England, GBR
1.1K employees

Traffic Signals

Monthly Visitors
99.5K
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
13.4%
Direct
29.7%
Referral
43.8%
Social
11.5%

Headcount Trend

Current headcount: ~1.1K

Recent News