Responsibilities

• Lead paid media and acquisition
• Turn brand and commercial objectives into clear channel plans, budgets, forecasts and performance targets.
• Lead the planning, delivery and optimisation of acquisition campaigns.
• Ensure investment decisions are based on customer acquisition cost, customer quality, conversion and lifetime value.
• Develop structured testing across audiences, creative, messaging, bidding, channels and landing pages.
• Identify opportunities to improve channel mix, efficiency and commercial return.
• Lead internal specialists and agency partners to deliver high-quality, accountable activity.
• Use platform automation and appropriate AI tools to support planning, audience development, creative testing, optimisation and analysis, while maintaining clear human oversight and commercial control.
• Shape social media and content strategy
• Own integrated social media and content strategy across agreed brands and channels, delivered through the Content Manager and Social and Content Editor, and in close partnership with Dale Vinces campaign team.

Requirements

• Essential skills:
• Strong knowledge of paid search, media planning, targeting and campaign optimisation.
• Experience developing social media strategies across multiple platforms.
• Experience creating content strategies that support brand, search, social, acquisition and conversion.
• A strong understanding of acquisition economics, including customer acquisition cost, conversion, customer quality and lifetime value.
• Experience planning or managing CRO and digital journey improvements.
• Strong analytical and numerical skills, with the ability to turn data into clear decisions.
• Experience managing meaningful media or campaign budgets.
• Experience leading teams and delivering through colleagues, agencies and specialist partners.
• Strong stakeholder management and communication skills.

Preferred

• Experience in energy, utilities, telecoms, subscriptions, financial services or another regulated sector.
• Experience working across several brands or business units.
• Knowledge of price comparison websites, referral programmes or affiliate acquisition.
• Experience with sustainability-led brands or campaigning organisations.
• Experience using analytics, attribution and campaign reporting tools.
• An understanding of SEO, AI-supported search discovery and organic content visibility.

Benefits

• Healthcare plan, life assurance and generous pension contribution
• Volunteering Day
• Hybrid Working
• Various company discounts (including shops, gyms, days out and events)
• Holiday of 25 days (plus bank holidays) & ability to buy/sell days
• Cycle to work scheme, car-pooling and onsite parking available
• As a valued member of the team, you will be supporting the Group Environmental Policy and its associated sustainability objectives and targets.