Responsibilities

• Leading the development and delivery of marketing strategies across the UK portfolio, working closely with local Marketing Managers and asset teams
• Acting as the key link between UK and Group Marketing, ensuring Group campaigns, digital priorities, content, events and media strategies are successfully localised and delivered
• Overseeing annual marketing plans across campaigns, customer content, events, placemaking and brand activity to support agreed commercial, customer and asset objectives
• Partnering with Group Marketing on media strategy, investment planning and execution in the UK market
• Managing marketing budgets, ensuring spend is planned, tracked and measured effectively
• Leading the UK Social team and agency partners to deliver a strong UK social media strategy aligned to Group standards and wider digital priorities
• Setting the strategic direction for events, experiential activity, placemaking and cultural moments across the UK portfolio
• Using customer insight, market intelligence and performance data to identify opportunities, improve activity and support decision-making
• Supporting Leasing teams with destination, retailer and market-facing materials that help drive commercial conversations
• Building strong relationships with internal stakeholders, including Centre Management, Asset Management, Leasing, Operations, RISE and Group teams

Requirements

• Have strong senior marketing experience, ideally gained in a retail, destination, lifestyle, property, hospitality, entertainment or consumer-facing environment
• Are confident translating wider business or Group strategy into clear, practical and locally relevant marketing plans
• Have experience leading high-performing marketing teams and creating an environment where people can do their best work
• Are comfortable working with senior stakeholders and influencing across different teams, priorities and markets
• Can balance creative thinking with commercial outcomes, operational delivery and performance measurement
• Have experience developing and delivering customer-led campaigns, events, content, social and partnership activity
• Understand how brand, digital, CRM, loyalty, social, media and experiential activity work together to create customer impact
• Are commercially aware, customer-focused and interested in the wider retail, consumer and cultural landscape
• Enjoy building partnerships and spotting opportunities that bring brands, retailers and customers together
• Communicate clearly, build trust quickly and know how to bring people with you

Preferred

• Experience of media planning / buying or working closely with media agencies
• A strong external network across brands, culture, music, media, retail or entertainment
• Experience managing agency partners and external suppliers
• Experience working in a matrixed or international organisation
• A strong understanding of customer insight, segmentation, research and performance data

Benefits

• Bonus schemes and pension plans
• Health and wellbeing support
• Medical and dental options (where applicable)
• Learning and development programmes
• Internal mobility and international career opportunities
• Flexible and hybrid working arrangements
• Generous holiday allowances
• Employee wellbeing initiatives and mental health support
• Depending on your location within Northern Europe, additional local benefits may include extended annual leave, wellbeing allowances, meal allowances and commuting support.