Responsibilities

• Demand generation for Specifi.
• You’ll lead the market insight, copywriting, email, SEO, organic distribution, paid acquisition strategy, campaign execution and performance analysis.
• You’ll also work on Amplifi, our managed marketing service for AV businesses, helping our clients sharpen their positioning, improve their copy and run campaigns that produce something more useful than impressions and likes.
• This is a senior role, but it is also hands-on. You won’t spend your week simply managing specialists and writing briefs for other people to execute. You’ll be expected to understand the market, write exceptionally well, put campaigns into the world and work out whether they actually worked.
• The primary number you’ll be measured on is qualified demos booked. Not posts published.
• You’ll work with a small team from the outset and help shape how it develops. As Specifi grows, so will the team, budget and scope of the role. We want the person who builds our inbound and demand-generation capability to be the person who continues to lead it.

Requirements

• At least four years’ experience in a hands-on B2B marketing role, ideally within SaaS, technology or another complex service-based business.
• A demonstrable track record of generating qualified leads and contributing meaningfully to sales pipeline.
• Strong copywriting skills and the ability to explain complicated products clearly, persuasively and without resorting to generic marketing language.
• Practical experience of email marketing, nurture campaigns and building sequences that move prospects towards a conversation.
• A strong working knowledge of SEO, including keyword strategy, search intent and on-page optimisation.
• A good understanding of paid acquisition through platforms such as Google Ads and LinkedIn Ads. You don’t need to be our paid advertising specialist, but you must understand paid acquisition well enough to manage the relationship, challenge the strategy and judge whether the investment is producing worthwhile opportunities.
• Confidence using tools such as GA4, Google Search Console and CRM reporting to understand what is working and what needs to change.
• A commercially minded and analytical approach. You should be comfortable interpreting data, making decisions and explaining why a campaign did—or didn’t—perform.
• The ability to manage multiple campaigns, launches and priorities without needing someone else to organise your week.

Benefits

• Casual dress
• Employee mentoring programme
• On-site parking
• Private medical insurance