Head of Marketing

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Own institutional marketing with a tight ABM focus by translating the MDOTM value prop into account specific messaging, while building a scalable lead-gen engine and a data-driven measurement model.

  • Lead ABM strategy and target account pipeline
  • Balance strategic direction with hands-on execution across campaigns, content, and events
  • Align with BD to tailor outreach, content, and engagements that shorten deal cycles

Job Description

Own institutional marketing by translating MDOTM’s value into targeted ABM with data-driven lead generation and a scalable team.

  • Responsibilities: Partner with C-suite to craft account-specific messaging for institutional clients
  • Responsibilities: Define lead gen and ABM strategy to build a high-quality pipeline
  • Responsibilities: Identify and prioritize accounts, orchestrate multi-touch campaigns, and drive conversion-focused pipeline
  • Responsibilities: Align with Business Development to map accounts, personalize outreach, and accelerate deals with tailored content, events, and engagement plans
  • Responsibilities: Lead with strategic direction while executing campaigns, content, and impactful events
  • Responsibilities: Establish a data-led framework to measure marketing impact against long-term commercial goals
  • Responsibilities: Manage and grow the marketing team with accountability and commercial focus
MdotM logo

MdotM

MdotM is a performance-based mobile Demand Side Platform reaching more than 300MM unique users across iOS and Android. The MdotM Demand Side Platform allows advertisers and agencies to efficiently reach their target audience in real-time by gaining access to billions of monthly mobile ad requests

Founded in 2009
San Mateo, California, USA
40 employees (3 in marketing)

Headcount Trend

Current headcount: ~40

Marketing Team

Marketing Team Size
1 (3% of company)