Responsibilities

• Develop and deliver the overall marketing strategy aligned to commercial objectives.
• Champion a consistent, premium and welcoming brand across all channels and customer touchpoints.
• Lead integrated campaigns that build awareness, engagement and long-term brand value.
• Drive customer acquisition, retention and revenue through data-led marketing.
• Manage marketing budgets, evaluate ROI and optimise investment.
• Support commercial initiatives including new products, partnerships and multi-site growth.
• Lead digital marketing across CRM, website, content, paid media, SEO and social.
• Improve digital journeys, booking experience and lead conversion through close collaboration with internal teams and external partners.
• Use customer insight and analytics to inform strategy and improve performance.
• Lead, coach and develop a collaborative in-house marketing team.

Requirements

• Proven track record in driving brand awareness, customer acquisition, retention and revenue growth in a premium consumer-facing, multi-site business.
• Experience leading marketing within a multi-site or service-led organisation, ideally in health, wellness, hospitality or a similar premium consumer sector.
• Strong commercial acumen with the ability to interpret data, measure performance and make evidence-based decisions.
• Expertise across digital marketing, CRM, customer journeys, website optimisation and performance marketing.
• The confidence to manage agencies, digital partners and cross-functional projects.
• Outstanding communication and stakeholder management skills, with the ability to influence at all levels.
• A creative mindset combined with analytical thinking and excellent organisational skills.
• A passion for developing high-performing teams and creating a collaborative, positive culture.

Nice to have

• Experience supporting franchise, partner or multi-location marketing models would be advantageous.

Benefits