Head of Marketing

Lytham St Annes, Blackpool, UK (Hybrid)

£65K/yr – £80K/yrSenior LevelFull time

Posted 1 month ago

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Job Summary

Own group-level marketing with multi-brand strategy, cross-channel campaigns, and growth experimentation; own performance, website management, and stakeholder alignment in a fast-paced, innovation-friendly environment.

  • Own group-level marketing strategy and cross-brand positioning.
  • Lead multi-channel campaigns across websites, social, email, SEO, and PPC.
  • Drive adoption of AI tools and automation to boost growth and efficiency.

Job Description

Responsibilities

  • Own and deliver marketing strategy across the group
  • Plan and execute multi-channel campaigns across multiple brands
  • Build and manage brand identity and positioning across sectors
  • Create and oversee content across websites, social media, and email
  • Manage and optimise digital channels including SEO and PPC
  • Identify and implement innovative marketing approaches, including AI tools and automation
  • Own performance tracking, reporting, and continuous improvement
  • Identify new opportunities for growth, visibility, and engagement
  • Oversee website development and ongoing management
  • Collaborate with senior stakeholders to align marketing with business goals

Requirements

  • Proven experience in a 360-degree, hands-on marketing role
  • Demonstrated ability to develop and deliver marketing strategy
  • Confident working independently and taking full ownership
  • Strong understanding of digital marketing channels and performance
  • Experience managing multiple brands or projects simultaneously
  • Interest in innovation and emerging marketing technologies, including AI
  • Excellent communication and stakeholder management skills
  • Commercially aware with a results-driven mindset
  • Highly organised with the ability to prioritise effectively
  • Creative thinker with a proactive, solutions-focused approach

Benefits

  • Company events
  • Company pension
  • Cycle to work scheme
  • On-site gym
  • On-site parking
  • Private medical insurance