Responsibilities

• Marketing Communications
• Oversee the production, editing and distribution of all marketing materials – print and digital
• Act as the school’s lead digital storyteller, ensuring content reflects the school’s values, achievements and community
• Lead the creation of engaging visual content, including photography, videography and short‑form video
• Ensure communication with current families is thoughtful, consistent and engaging, strengthening loyalty and positive word‑of-mouth
• Digital Marketing, Social Media & Website
• Lead the planning, creation and management of digital content across the website and social media channels
• Working with the Director, ensure all communication - internal and external - is clear, timely and aligned with the school’s aims
• Work with the Director to develop and maintain a rolling digital and social media strategy
• Define and track KPIs for digital communications aligned to school goals

Requirements

• Significant experience in a marketing leadership role, ideally within education, membership organisations, charities or similarly relationship‑driven sectors
• Proven track record of delivering successful, integrated marketing and communications strategies that support customer acquisition and retention
• Demonstrable experience in digital marketing, including website management, SEO, analytics, social media strategy and content optimisation
• Significant experience either managing the production of, or creating, digital content including photography, videography, short‑form video production and editing
• Experience managing external agencies (e.g., designers, photographers, videographers, web developers) to ensure high‑quality, cost‑effective delivery
• Experience managing budgets and monitoring spend against strategic priorities
• Experience leading and developing team members, with the ability to inspire, support and hold others to high standards

Preferred

• CIM Level 6 or above Diploma in Professional Marketing; AMCIS Diploma in Marketing or relevant certificates in digital marketing (i.e. Google analytics certification or Meta Blueprint)
• Experience working within an independent school or education setting
• Familiarity with school MIS/CRM systems, admissions pipelines or customer‑journey mapping
• Understanding of parent engagement, customer experience design or community‑based marketing
• Warm, approachable and confident, with a genuine interest in people and community
• Proactive, solutions‑focused and able to work independently while knowing when to seek guidance
• Resilient and calm under pressure, particularly during busy admissions cycles
• Enthusiastic about school life, with a willingness to be visible, engaged and present across the community