Responsibilities

• Shape and maintain a rolling campaign portfolio aligned to growth priorities; build shared agreement on focus areas, audiences, sequencing, resourcing assumptions and measures.
• Partner with the Marketing, Operations, GTM and Sales capabilities to support the annual planning cycle, ensuring campaign inputs are evidenced, prioritised and contractable with the business.
• Ensure campaign commitments are realistic and integrated with wider marketing activity (digital, content/assets, design) and GTM delivery plans.
• Partner with Sales leaders and relevant stakeholders to iterate and refine value propositions and proof points based on client issues, solutions, growth priorities and what is selling.
• Establish feedback loops with Sales (client feedback, win/loss learning, pursuit insights) and reflect those in future campaign messaging and targeting.
• Oversee the end-to-end campaign lifecycle ensuring regular and engaging communications to internal stakeholders during adoption, and that briefs meet agreed quality standards to enable timely delivery across content, digital and design.
• Ensure campaigns include clear “what to do next” expectations for GTM/Sales and that the business is set up to follow through.
• Provide hands-on leadership for priority launches/campaigns as required.
• Define campaign measurement standards (objectives, success measures, reporting cadence, learning outputs).
• Define and govern the MQL to SQL operating model jointly with Sales and Operations, including thresholds, nurture pathways, ownership and acceptance criteria.

Requirements

• Significant experience leading integrated B2B campaigns, ideally within professional services or complex propositions.
• Strong stakeholder engagement and mobilisation capability; able to influence, drive adoption and follow-through beyond “publishing activity”.
• Proven ability to connect campaign strategy to commercial outcomes (pipeline influence, conversion signals, priority growth outcomes).
• Strong proposition and messaging capability; able to co-develop and iterate with Sales.
• Experience establishing lead management / nurturing disciplines and working with Sales on conversion and follow-up standards.
• Proven people leadership and capability-building experience; confident setting standards and driving consistency and managing performance.

Benefits

• Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture.
• From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.
• Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another.
• At BDO, you’ll always have access to the people and resources you need to do your best work.
• We’ve invested in state-of-the-art collaboration spaces in our offices.
• BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences.
• Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions.
• We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.