Responsibilities

• As the Head of Marketing, you will be responsible for creating the organisation’s marketing strategy, delivering campaigns, and building engagement to increase awareness of the sport and drive sales whilst developing brand equity.
• This is a senior role in the organisation, key to driving commercial revenue (including membership, commercial partnerships, and event income), as well as increasing and diversifying participation in the sport across the country.
• You will have the opportunity to work directly with Olympic medallists, international and national champions and support us in enabling people of all ages, backgrounds and abilities to experience the joys of the sport.
• You will develop and manage a diverse marketing team made up of talented individuals leading on brand, content, social, creative and research.
• Growing and diversifying our audiences, driving the uptake of products and services (e.g. membership) and participation in the sport
• Overseeing digital communications and the delivery of a social media strategy to improve engagement, lead generation and brand recognition
• Maximising consumer reach through media (traditional, digital, PR) and events, enabling the organisation to meet its strategic objectives
• Owning creative partnerships and managing the development of visual content
• Cultivating a consumer-centric mindset, driven by insight and data, across the team and wider organisation
• Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment

Requirements

• A proven track record of developing marketing strategies, activities, campaigns and building engagement to increase awareness and drive sales
• Development of integrated media and an understanding of how to analyse effective and targeted social media campaigns
• Experience of leading the day-to-day duties and responsibilities of a large team, as well as project managing larger ad hoc projects
• The ability to develop strong relationships across the organisation, enable collaboration, advice sharing and directional leadership
• Budget management experience and proactivity in identifying and acting on commercial opportunities
• A positive attitude and ability to work well under pressure in a busy environment, with excellent time management skills and the ability to prioritise
• Excellent communication and presentation skills
• An understanding of the sport of cycling

Benefits

• Competitive Salary
• Cycle to Work Scheme
• Generous Holidays (25 days + bank holidays)
• Holiday purchase scheme
• Life Assurance
• Pension