Responsibilities

• Partner with the Country Manager to define and own the UK marketing strategy and growth priorities across customer segments and channels.
• Drive measurable demand generation across digital, events, and reseller marketing channels to support the UK sales pipeline.
• Champion the use of CRM and marketing automation tools to improve lead management, nurture flows, and performance reporting
• Manage the UK marketing budget, ensuring strong ROI and commercial impact from all spend.
• Oversee the 3Shape Academy in the UK — setting the training calendar and managing education programmes for customers and reseller partners.
• Work with the Global Training & Education team to localise curriculum content for the UK market.
• Drive customer engagement initiatives — including webinars, masterclasses, trade shows (e.g. DTS, BDIA), and KOL programmes.
• Lead, mentor, and develop direct reports — setting clear objectives, providing regular coaching, and fostering a culture of accountability and high performance.

Requirements

• 7+ years in B2B marketing, with at least 3 years in a senior or leadership role with direct reports.
• Proven experience owning a full marketing function — from strategy through to execution — in a product-led tech company.
• Strong understanding of demand generation, digital marketing, events, and channel/ reseller marketing.
• Commercially astute with the ability to connect marketing activity to revenue outcomes.
• Proficient in CRM and marketing automation tools.

Preferred

• Experience in dental, medical devices, or health tech sectors.
• Familiarity with the UK market landscape — including distributor and reseller dynamics.
• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

Benefits

• private healthcare
• pension
• wellbeing support