Responsibilities

• Develop and support the execution of the international marketing strategy, enhancing the go-to-market (GTM) approach for both distributor marketing and direct engagement with international schools.
• Own and deliver a full-funnel marketing strategy across all key channels, including events, print, email, digital content, international website and distributor hub.
• Oversee and manage the international marketing budget, ensuring effective allocation of spend and strong return on investment.
• Work in close partnership with the Director of International Sales, Head of Distributor Sales, and Head of International Schools to align on commercial priorities, market opportunities, and campaign focus.
• Collaborate with the Product team to support successful product launches and drive global engagement with new and existing ranges.
• Partner with Digital Merchandisers to ensure alignment on international websites, optimising content, campaigns and customer journeys in line with key trading priorities and regional opportunities.
• Lead marketing initiatives that directly contribute to achieving strategic international growth targets.
• Manage and develop the international marketing function, ensuring clear priorities, strong performance, and alignment with wider business objectives.

Requirements

• Ideally within education or a multi-channel environment.
• Strong track record of developing and delivering full-funnel marketing strategies across multiple regions.
• Experience working with distributor models as well as direct-to-customer marketing approaches.
• Commercially astute, with experience managing budgets and delivering measurable ROI.
• Excellent stakeholder management skills, with the ability to influence and collaborate at senior levels.
• Experience supporting product launches and working cross-functionally with product teams.
• Strong leadership and team management capability.

Benefits

• As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available.
• There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme.
• You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.