Own and scale growth and performance marketing, leading multi-channel acquisition, product-led onboarding, and content/brand efforts to drive sign-ups, activation, and retention while building a capable team and managing agency partnerships.

• Growth strategy and execution
• Develop and execute growth strategies to increase sign-ups, engagement, and retention
• Build and manage multi-channel acquisition campaigns (SEO, paid media, partnerships, email, social, referral programmes, content)
• Identify new growth opportunities through research, trends, and experimentation
• Own the marketing funnel and optimise conversion at every stage
• Build out a team as scale demands and/or manage agency partnerships, holding partners accountable to commercial outcomes
• Performance marketing
• Launch, monitor, measure impact and optimise paid campaigns across platforms such as Google, Meta, LinkedIn, TikTok, and others
• Manage budgets with a clear focus on incremental return, distinguishing between customers the campaign caused and those who would have arrived organically. Core metrics include incremental CAC (iCAC), LTV:iCAC, and contribution margin per acquired customer. ROAS and CPL will be used as operational monitoring metrics within campaigns, not as primary effectiveness measures. Where feasible, channel effectiveness will be validated through holdout experiments rather than attributed conversion alone.
• Create landing pages, ad copy, and conversion-focused campaign assets
• Data driven experimentation – test hypotheses (e.g. email personalisation, A/B testing landing pages, sign up flows or key user journeys to determine most effective routes and tactics).
• Partner with our clinical and legal teams to ensure all campaigns meet ASA, MHRA, CAP Code, and CQC standards.
• Deliver actionable insights to take to the content team and agency around performance channels, content fatigue etc

• 8+ years in growth marketing, performance marketing, demand generation, or digital marketing
• Strong understanding of acquisition funnels, retention loops, and conversion optimisation
• Experience running campaigns across paid and organic channels
• Comfortable working with analytics dashboards and interpreting data
• Awareness and understanding of regulated marketing environments (ASA, CAP, MHRA, GMC, CQC)
• Strong copywriting and communication skills
• Highly proactive, organised, and results-driven
• Track record of building and managing agency relationships
• A self-starter, player-coach – equally comfortable defending strategy to senior leaders and getting into GA4 or landing page testing etc, until the team is built out, you will have to operate as both.

• Experience launching or scaling D2C subscription propositions, ideally in a considered-purchase or regulated category (health, fintech, insurance, education)
• Experience in scale-ups or companies going through rapid transformation and change
• Familiarity with product-led growth strategies
• Experience with referral systems, lifecycle marketing, or community growth
• Basic design skills (Figma)
• Experience in mental health, neurodevelopmental care, healthtech, or femtech

• Excellent salary
• Annual Performance related bonus (Discretionary)
• Company Pension Scheme
• 30 days annual leave + public holidays + the option to buy and sell additional leave, & extended leave options such as sabbatical leave
• Private health insurance
• Blue Light card / discounts
• Enhanced family friendly policies
• Flexible working
• All company events and in-person team meet ups
• Access to a range of wellbeing activities
• Access to development / training opportunities to support your career ambition
• One volunteering day per year