• Manage and scale a multi-million-pound marketing budget, driving sustainable growth across new customer acquisition, ecommerce performance, campaign activation, and retention
• Lead and scale acquisition channels including: Paid media (Meta, Google, YouTube, TikTok other relevant socials); SEO and content-led growth; Partnerships, affiliates, and communities
• Build repeatable growth loops with a focus on ROI and new customer acquisition
• Balance sustainable high-impact channel strategy with short-term business impact
• Set clear direction and ways of workings, then scale and lead a high-performing team
• Manage external agencies, partners and regional teams.
• Develop and embed a continuous testing framework across: Creative and messaging; AI-first approach to new product testing; Funnels and landing pages; Offers and user journeys
• Own Growth Analytics & Martech
• Define, track, and optimise core KPIs: Traffic growth, ROI, CAC, LTV. Activation and retention metrics; Conversion and feature adoption
• Build and maintain a robust attribution and tracking ecosystem -embed them into operations in-house and external.

Own growth strategy execution across paid media, SEO/content, partnerships, and community channels with enterprise-scale budgets. Build repeatable growth loops and a rigorous testing framework to lift CAC, LTV, activation, and retention. Own Growth Analytics and Martech with robust attribution, KPI tracking, and data-backed leadership decisioning.

• Clear scope and accountability for growth across paid, organic, partnerships, and community channels
• Attribution and measurement excellence to inform fast decision making
• Evidence-based leadership with a bias for rapid experimentation