Responsibilities

• Own the end-to-end customer acquisition plan aligned to commercial growth targets.
• Develop and execute full-funnel marketing campaigns across web and channels, including, but not limited to, paid social (Meta, TikTok), paid search (Google), partnerships, affiliate, influencer, and emerging channels.
• Plan and manage marketing budgets, optimising for efficiency (CAC), volume, and LTV potential.
• Identify new customer acquisition opportunities through channel testing, audience insights, and experimentation.
• Own and lead the acquisition channel strategy, assessing and recommending opportunities across owned, earned, and paid media.
• Collaborate with channel owners, contractors and creative teams to align on business objectives and ensure delivery against acquisition KPIs.
• Drive improvements in conversion from awareness to purchase by partnering with Product, Design, Engineering, CRM, Clinical, and Research teams, testing and rolling out optimisations in messaging, customer journey, pricing, and UX.
• Use performance data and customer insights to continually optimise campaigns, forecast funnels, and shape future acquisition strategy.
• Contribute to the growth marketing model in partnership with the VP of Commercial, activating key pillars like performance loops, experiments, and BAU initiatives across the funnel.
• Partner with CRM, Product, Marketing and Clinical teams to improve customer retention, repeat purchase behaviour, engagement and customer lifetime value.