Responsibilities

• Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it. You know the difference between scaling because the data says go and scaling because a client asked you to. You never confuse the two.
• Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin. You can diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first.
• Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back.
• Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
• Team development - building junior analysts and strategists into strong, independent operators.

Requirements

• Demonstrable track record of scaling Meta accounts beyond $100k/day. You can walk through exactly how you did it, what broke, and how you fixed it.
• 6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands.
• Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale.
• Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes.
• Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.