Responsibilities

• Develop and oversee global marketing strategy aligned with recruitment targets and priority markets
• Ensure consistent brand positioning across all channels, with a focus on accessibility and progression outcomes
• Lead digital campaigns, content strategy, and localisation for key regions
• Collaborate with partners and agents on co-branded marketing initiatives
• Serve as official liaison with NCUK’s marketing team.
• Design and implement a global student recruitment strategy across priority regions
• Manage and support regional recruitment and marketing managers
• Build and maintain high-performing agent networks and institutional partnerships
• Drive student pipeline from enquiry to enrolment across pathway programmes
• Set recruitment targets by market, channel, and region

Requirements

• Bachelor’s degree required; master’s degree (e.g. International Education, Business, Marketing) preferred
• Relevant professional certifications (highly desirable), e.g. marketing, leadership, or data/analytics
• 10+ years of experience in international student recruitment, with at least 3 years in a senior leadership role
• Proven track record of delivering global recruitment growth across multiple markets (e.g. LATAM, MENA, Asia, etc.)
• Experience managing regional teams and/or global recruitment functions
• Strong background working with education agents and international partners
• Demonstrated experience in pathway programmes, foundation/diploma delivery, or transnational education models (highly desirable)
• Deep understanding of global student mobility trends and key source markets
• Experience with CRM systems (e.g. HubSpot, Salesforce) and data-driven recruitment
• Strong knowledge of digital marketing channels (lead generation, conversion funnels, campaign optimisation)

Preferred

• master’s degree (e.g. International Education, Business, Marketing) preferred
• Relevant professional certifications (highly desirable), e.g. marketing, leadership, or data/analytics
• Fluency in English required; additional languages (e.g. Spanish, Arabic, Mandarin) highly desirable

Benefits

• At Alvis Pathway, we offer a highly competitive compensation package designed to attract and retain exceptional global talent.
• Opportunity to work with an award-winning pathway education brand
• Dynamic, mission-driven, and diverse international team, where innovation and initiative are actively encouraged and rewarded
• Opportunities for professional growth and global exposure, including involvement in strategic decision-making and organisational expansion
• Competitive compensation package with potential performance-based bonus scheme, directly linked to global recruitment targets and organisational growth
• Flexible working arrangements with international travel and exposure, engagement with partners, institutions, and stakeholders worldwide