Responsibilities

• Develop and own the digital strategy and roadmap across multiple customer-facing websites, mobile applications and digital platforms.
• Drive ecommerce growth through improvements in customer acquisition, retention, conversion, basket value and overall digital performance.
• Lead the optimisation of end-to-end customer journeys, improving user experience across search, navigation, merchandising, checkout and self-service functionality.
• Identify and deliver opportunities to improve customer experience through AI, automation, personalisation and emerging digital technologies.
• Work closely with IT and development teams to prioritise and deliver digital products, platform enhancements and future capability.
• Develop a culture of continuous optimisation using customer insight, analytics and testing to improve digital performance.
• Lead digital marketing activity across multiple brands, ensuring alignment with wider commercial objectives.
• Support the development of supplier-funded digital revenue opportunities, including sponsored content, digital campaigns and Retail Media integration.
• Monitor digital performance and customer behaviour, using insight to inform commercial decisions and future strategy.
• Build strong relationships with senior stakeholders across Marketing, Trading, IT, Commercial, Finance and Operations.

Requirements

• Proven experience in a senior Digital, Ecommerce or Digital Marketing leadership role.
• Strong commercial mindset with experience delivering digital sales growth and ecommerce optimisation.
• Experience developing and implementing digital strategies and transformation roadmaps.
• Strong understanding of customer journey optimisation, UX, conversion rate optimisation (CRO), digital merchandising and personalisation.
• Experience managing large-scale transactional websites and/or mobile applications.
• Experience working closely with IT and development teams to deliver digital products and platform enhancements.
• Knowledge of AI, automation and emerging digital technologies, with the ability to identify practical commercial applications.
• Experience using customer data and digital insight to drive commercial performance and strategic decision-making.
• Experience managing agencies, technology partners and external suppliers.
• Strong stakeholder management skills, with the ability to influence senior leaders across multiple business functions.

Preferred

• Experience within Retail, Wholesale, FMCG or another customer-focused, high-volume environment would be advantageous.