Head of Digital Marketing

Leeds, UK (On-site)

£45K/yr – £105K/yrSenior LevelPermanent

Posted 3 weeks ago

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Job Summary

Own end-to-end digital marketing leadership with multi-channel ownership including SEO, paid media, content, and analytics to drive B2B leads and measurable ROI.

  • Lead strategy and team performance to convert strategic goals into action across channels.
  • Oversee SEO, paid campaigns, content coordination, and performance analytics to drive measurable growth.
  • Leverage WordPress and analytics tools to optimize website and campaign performance.

Job Description

Own end-to-end digital marketing leadership with multi-channel ownership including SEO, paid media, content, and analytics to drive B2B leads and measurable ROI.

  • Lead strategy and team performance to convert strategic goals into action across channels.
  • Develop and implement comprehensive digital marketing strategies aligned with organisational goals
  • Lead, manage, and motivate the digital marketing team to ensure high performance and professional development
  • Oversee SEO optimisation efforts to improve organic search rankings and website traffic
  • Manage paid advertising campaigns across Google Ads, social media platforms, and other channels
  • Coordinate content creation, copywriting, and visual assets using Adobe Photoshop and other design tools
  • Maintain and update the organisation’s website using WordPress, ensuring content is current and optimised for search engines
  • Analyse campaign performance using Google Analytics, Microsoft Excel, and other analysis tools to inform future strategies
  • Oversee social media management to enhance brand visibility and engagement across all platforms
  • Plan and execute email marketing campaigns targeting B2B audiences to generate leads and nurture client relationships
  • Monitor industry trends in B2B marketing to ensure our strategies remain innovative and competitive
  • Prepare reports, presentations, and proposals using Microsoft PowerPoint for internal stakeholders and clients
  • Collaborate with cross-functional teams to ensure cohesive messaging across all digital channels
  • Manage budgets effectively while ensuring ROI on all digital marketing activities