Head of Digital Marketing

Aberdare, Rhondda Cynon Taf, UK (Unknown)

£5K/mo – £6K/moSenior Level6+ years expPermanent

Posted 3 weeks ago

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Job Summary

Own digital growth strategy across paid media, SEO, social, email, and content while turning client goals into testable campaigns and measurable ROI.

  • Cross-channel ownership: develop and lead the full digital strategy for multi-channel campaigns.
  • Performance leadership: oversee results, optimize spend, and align activity with revenue and pipeline goals.
  • Team and stakeholder leadership: guide marketing leads, external partners, and client executives with clear direction and actionable insights.

Job Description

Responsibilities

  • Digital Strategy Leadership: Develop and lead digital marketing strategies across paid media, SEO, social media, email marketing, content, and campaign planning.
  • Campaign Performance: Oversee campaign performance, analyse results, identify improvements, and make sure marketing activity supports client and business goals.
  • Team Leadership: Support and guide marketing executives, campaign specialists, content teams, and external partners. Provide clear direction and feedback to improve team output.
  • Client and Stakeholder Management: Work with clients, senior management, and internal teams to present strategy, explain campaign performance, and recommend practical next steps.
  • Budget Management: Manage campaign budgets, media spend, forecasting, and performance expectations to ensure marketing investment is used effectively.
  • Brand and Content Direction: Support brand messaging, content planning, creative direction, and campaign positioning across digital channels.
  • Reporting and Insight: Prepare clear reports on campaign performance, lead generation, conversion rates, return on investment, and growth opportunities.