Responsibilities

• Lead digital growth strategies for key client accounts.
• Act as the senior day-to-day marketing adviser for clients.
• Develop SEO, PPC, GEO, website and conversion strategies for both clients and Marketing Lawyers.
• Run strategic review meetings with clients.
• Aim to keep clients happy wherever possible through excellent communication and service.
• Become the senior escalation point for strategic marketing advice.
• Build long-term relationships with partners, marketing teams, directors and business owners.
• Keep task databases up to date with the team as we continue to grow.
• Track client requests and ensure work is delivered in line with agreed priorities.
• Review client hours, monitor project profitability and help allocate resources effectively.
• Identify upselling and cross-selling opportunities across existing clients.
• Support proposals, pitches and new business opportunities.
• Attend sales meetings and support new business conversations where required.
• Assist with proposals, quotations and commercial discussions.
• Help review contracts, scopes of work and client requirements where appropriate.
• Help develop new services and products.
• Analyse competitors, market trends and emerging opportunities.
• Assist with email newsletters, client updates and sign off reports.
• Support webinars, events, thought leadership and marketing activity.
• Oversee strategy across SEO, PPC, GEO, AI search, content, analytics and conversion optimisation.

Requirements

• Significant experience in digital marketing and marketing leadership.
• Strong commercial awareness and strategic thinking.
• Excellent knowledge of SEO, PPC, websites, analytics and conversion optimisation.
• Strong hands-on SEO knowledge and confidence reviewing technical SEO, on-page SEO and content recommendations.
• Experience managing client relationships and multiple projects simultaneously.
• Experience leading cross-functional teams.
• Outstanding communication and presentation skills.
• Confidence advising senior stakeholders, professionals and business owners.
• Confidence reviewing and signing off work produced by other members of the team.
• Excellent organisational skills with the ability to prioritise workloads and keep projects moving.
• A data-driven approach to decision making.
• A genuine drive for communication and keeping clients happy.
• A genuine passion for innovation, continuous improvement and business growth.

Preferred

• Experience working with law firms or professional services businesses would be advantageous, as around 99% of our work is within the legal sector.

Benefits

• Hybrid and flexible working
• Investment in training, development and emerging technologies
• A senior leadership role with genuine influence
• The opportunity to shape the future direction of a growing specialist agency
• Exposure to ambitious law firms across England and Wales