Responsibilities

• Provide leadership and expertise to drive long-term brand marketing strategies.
• Planning and implementing the e-commerce and marketing strategies in collaboration with the company’s Managing Director.
• Analysing the performance trends across e-commerce platforms and modifying strategies to enhance profitability.
• Develop departmental and project-specific budgets and carry out regular finance reviews to monitor expenditure and return on investment.
• Oversee the design and launch of several new products and brands with strategic launches into new markets and sales avenues.
• Carry out competitor analysis to identify new opportunities to achieve company objectives within the digital marketing space.
• Measure and report on the effectiveness and results of all digital marketing channels.
• Overseeing and communicating between all marketing departments to ensure a seamless campaign execution.