Head of Demand Marketing at Apex Group Ltd | London, UK

Apex Group Ltd

Head of Demand Marketing

London, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own demand and portfolio marketing by leading a global team, creating a repeatable campaign process, and driving revenue through data-driven, AI-enabled optimization across channels and regions.

Campaign Leadership: unify portfolio messaging and integrated campaigns with Marketing Operations, Content, Events, and Digital teams.
Performance & Optimization: set KPIs, drive lead generation and pipeline with AI-powered insights and iterative testing.

Job Description

Manage and develop a team of demand and portfolio marketers across demand, campaigns, digital and events.
Lead the development and execution of a clear, repeatable campaign process in partnership with Marketing Operations & Transformation, Content and your team, ensuring portfolio priorities, audience segmentation and digital channel orchestration are embedded throughout.
Own global lead generation for the Group marketing team, setting clear KPIs and pipeline goals, delivering against revenue targets, and using data, predictive insight and AI-enabled optimisation to improve performance and conversion.
Work closely with the Events team aligning the events strategy with regional and global marketing campaigns and revenue goals by region
Enforce and review regular campaign reporting from cross-functional teams measuring their impact and ensuring ongoing and continual optimisation of tactics – holding monthly measurement meetings.
Partner closely with Portfolio, Content, Demand, Digital and Comms teams to deliver integrated campaigns, stronger portfolio positioning and messaging, and a connected audience experience across channels.
Set campaign KPIs for your team and align with broader marketing functions to drive growth through lead generation, portfolio impact and digital engagement, while continually improving lead quality, conversion and pipeline contribution.
Drive reporting enhancement with Marketing Operations, ensuring dashboards, analytics processes and martech integrations are in place to measure campaign, digital and portfolio performance, including AI-driven insight where appropriate.
Work closely with the Sales data and marketing ops teams to report monthly on the marketing revenue pipeline and continually improve processes and visibility of marketing effectiveness within Salesforce.
Project manage campaigns holding regular campaign assessment and reporting meetings with key stakeholders and delivering a monthly report on performance to the CMCO.

Apex Group Ltd

3.0 Glassdoor

We are a single-source financial solutions provider dedicated to driving positive change while supporting the growth and ambitions of asset managers, allocators, financial institutions, and family offices around the world. Established in Bermuda in 2003, we have continually disrupted the industry through our investment in innovation and talent. Today, we set the pace in fund and asset servicing and stand out for our unique single-source solution and unified cross asset-class platform which supports the entire value chain, harnesses leading innovative technology, and benefits from cross-jurisdictional expertise delivered by a long-standing management team and over 13,000 highly integrated professionals. As a pioneering data and fintech-enabled company, we are a disruptor driving digital tools into fund and asset servicing. However, our vision to drive positive change extends beyond the industry. The Apex Foundation, a not-for-profit entity, is our passionate commitment to empower sustainable change.

Founded in 2003

Hamilton city, Bermuda

8.5K employees

www.apexgroup.com

26% recommend to a friend

25% CEO approval