Responsibilities

• Omnichannel Strategy & Campaign Optimisation: Drive engagement, conversion rates, and retention of the MandM website and app by leveraging email, push notifications, and SMS.
• Take full ownership of the CRM strategy and email planning, ensuring it aligns with wider product and messaging objectives.
• Establish rigorous reporting and KPI tracking for all messaging and content performance, ensuring data-led learnings are fed back into future campaign optimisation.
• Platform Ownership & Personalisation: Serve as the strategic owner of the Bloomreach platform, ensuring marketing automation, CDP, and real-time data capabilities are maximised.
• Develop and execute a real-time personalisation strategy using Bloomreach's segmentation to deliver a unified single customer view.
• Direct the content strategy to optimise the end-to-end website customer journey with highly relevant and seasonally appropriate content.
• Cross-Functional Collaboration & Insights: Orchestrate collaboration with cross-functional teams to develop cohesive trading and messaging strategies that highlight our product and brands.
• Partner with the Merchandising team to share actionable insights on product, brand, and category performance by customer segment, channel, and site.
• Manage all person-identifiable data with due care and diligence, ensuring strict compliance with the company's Data Protection and Privacy Policy.
• Mentor a high-performing team, support international markets, and establish rigorous KPI tracking to drive data-led improvements