Responsibilities

• The Customer Strategy & Marketing Team support the LTA’s vision through the visibility, positioning and promotion of tennis all year round, to grow fandom and participation.
• The Customer Engagement team plays a vital role in the delivery of the LTA’s business plan, responsible for increasing our database of first party contacts to drive our participation, fandom and income generating objectives and for building the LTA’s relationship with key members of the game’s workforce infrastructure such as coaches and venue volunteers.
• Key imminent strategic change projects will include a Martech migration and adoption of new technology including AI features, development of a new strategy for our membership proposition, including a bespoke solution for padel and new innovative fan engagement and loyalty mechanisms.