Head of Content & Community

Motherwell, North Lanarkshire, UK (On-site)

£24K/yr – £30K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own the club’s content engine across season calendars, video, graphics, social voice, and community storytelling, turning access to players and staff into authentic, platform-friendly narratives with measurable engagement.

  • Content and calendar ownership: plan and publish season-long content aligned to fixtures, academy milestones, and club milestones.
  • Video and graphics production: shoot, edit, and publish short-form videos and on-brand graphics for fixtures, line-ups, goals, and announcements.
  • Community and performance: manage social channels, engage the global ownership community, and use analytics to improve content output.

Job Description

  • Content and calendar ownership: plan and publish season-long content aligned to fixtures, academy milestones, and club milestones.
  • Video and graphics production: shoot, edit, and publish short-form videos and on-brand graphics for fixtures, line-ups, goals, and announcements.
  • Community management and engagement: manage the club’s social presence with a consistent, authentic voice and engage the global ownership community.
  • Requirements alignment: proven experience creating social content for sport or entertainment with strong video editing skills for vertical formats.
  • Graphic design ability using Canva, Photoshop or similar, plus copywriting and caption writing
  • Experience managing social channels or online communities and willingness to work evenings/weekends to match training and match schedules.
  • Strong storytelling and access to stories through collaboration with club staff and players.
  • Familiarity with analytics to track performance and inform output improvements.
  • Experience hosting live sessions or interactive formats is a plus.
  • Experience working in football, academy environments or live sport is desirable.
  • Experience hosting live sessions, interviews or interactive fan/community formats.
  • Familiarity with analytics and reporting across major social platforms.
  • Confidence working independently while collaborating with club staff and leadership.
  • Experience working in football or live sport environments.
Caledonian Braves Football Club logo

Caledonian Braves Football Club

🏴 Playing in the Lowland League⚽️ Giving football back to the fans 📈 Own a Wee Scottish Football Club 🌎 Creating a global communityCaledonian Braves FC was born from an idea. A simple idea to create a community of fans who would actively be involved in the running of a football club. From humble beginnings, our vision is to bring people from all over the world together through a shared love of the beautiful game and grow not only as club but as a community. A community who will be the heart beat of the club. Our community will be diverse, different and unique, though will also be equal with each fan having a voice. Our vision is to change the way fans interact with their club. Improving fan engagement and allowing fans unique access and insight to their club.Originally set up as a modern form of crowd funding, we quickly realised that the concept is far more powerful than any business model. The project, if successful, will be a pioneering example of what can be achieved together as a forward thinking football community.We aim to give our fans a voice and a vote. JOIN THE BRAVES - DOWNLOAD THE APP 🤜Apple store : https://apps.apple.com/fr/app/caledonian-braves-cbfc/id1478623104Google play : https://play.google.com/store/apps/details?id=uk.co.ourfootballclub.cbfc

Founded in 2011
Motherwell, Scotland, GBR
187 employees (17 in marketing)

Traffic Signals

Monthly Visitors
504.5K
Monthly Google Ads Budget
$22.4K
Traffic Source Mix
Search
25.5%
Direct
62%
Referral
7.4%
Social
3.5%
Paid
1.4%

Headcount Trend

Current headcount: ~187

Marketing Team

Marketing Team Size
17 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$250K
Last Raise
$250K
Equity Crowdfunding, 2 years ago

Funding History

  • Feb 2024
    Equity Crowdfunding • $250K