Head of Brand at Pieminister | Bristol, UK | £75K/yr – £85K/yr

Pieminister

Head of Brand

Bristol, UK (Unknown)

£75K/yr – £85K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own brand strategy and activation across multiple channels, translating consumer insight into a cohesive equity story while leading a marketing team and shaping partnerships and innovation strategy.

Brand leadership: define identity and drive activation across digital, retail, in-store, packaging, media, and PR.
Team and insights: build a high-performing Marketing team and translate category data into brand-building actions.
Partnerships and pipeline: steward major partnerships and influence where new products and initiatives go next.

Job Description

Responsibilities

Brand strategy and equity - who we are,what we stand for,and how we show up everywhere
Consumer insight - keeping us close to our customers,the category and where the market's heading
Brand activation across every touchpoint - digital,retail and in-store,packaging,media and PR
The brand campaign and seasonal calendar - leading everything from high-impact launch moments to always-on activity that keeps our audience engaged year-round
Leading and evolving the Marketing team – managing the team and developing their talents
Brand stewardship on major partnerships - keeping our standards high on the commercial and foodservice deals that carry the brand
Feeding the pipeline – using your insight to shape where innovation goes next

Requirements

5–8 years in marketing,with at least a Head of Brand (or equivalent) level
FMCG / food & drink experience,including grocery
A strategic operator with a scale-up mindset
Strong on consumer insight,brand-building and brand activation
A track record from a genuinely brand-led business
A confident people manager who can lead,develop and build an effective team
Data-driven,comfortable with category data and performance measurement

Preferred

Out-of-home / foodservice channel experience
B Corp or purpose-led brand experience
Innovation / NPD exposure
Restaurant or hospitality marketing background

Benefits

Salary of £75,000–£85,000 depending on experience,with up to 20% of annual salary in bonuses
Quarterly Performance Bonus (up to 10% of salary)
Company Long Term Incentive Bonus (up to 10% of salary)
Real strategic ownership - direct input into brand and innovation strategy
Multi-channel scope: grocery,foodservice,restaurants,festivals and online
Leave your mark by shaping a team and evolving a well-loved brand over the next five years and beyond
Be part of a business with purpose - a B Corp and Real Living Wage employer committed to doing the right thing for people,communities and the planet
Invest in your future with company pension contributions
Enjoy 29 days of annual leave (including bank holidays),plus an extra day for every year of service up to four additional days
Work-life balance: purchase up to 10 additional days of holiday a year
Access confidential wellbeing support through our Employee Assistance Programme,including counselling services
Make a difference with one paid volunteering day each year
Feed your pie passion with all the pies you can eat at cost price
Celebrate life's big moments with up to £500 of pie and mash towards your wedding day
Travel sustainably through our Cycle to Work scheme
Tuck into staff discounts in our restaurants,plus enjoy lunch on us every week for Pie-day Friday
Grow your career with ongoing learning,development and progression opportunities in the wonderful world of pie

Pieminister

From Pieminister’s humble beginnings, selling pies at music festivals and market stalls, Pieminister is now a multi-channel business developing pies (and other products) for Pieminister’s own restaurants and cafes, as well as leading supermarkets, independent retailers, delis, and so on.Still a family-owned business, Pieminister’s team of pie experts make over 6 million pies a year and up to 100,000 pies a week in Bristol during peak times. Pieminister is the UK’s only national pie company to use 100% free range British meat. And the provenance of ingredients is a key part of what Pieminister stand for.In 2020 Pieminister defined their ‘Pies, Planet, People’ agenda which lays-out how they will make positive transformational changes for the good of the planet by 2025.The working environment at Pieminister is fast paced, varied, high-energy and they have lots fun along the way. They don’t wear suits but are serious about business and their ambition to be the UK’s most sustainable & loved pie brand.Visit www.pieminister.co.uk for more information and to buy online.

Founded in 2003

Bristol, England, GBR

129 employees (5 in marketing)

www.pieminister.co.uk