Responsibilities

• Create, own and evolve Vinca's brand marketing strategy, strengthening our position as the wine brand that brings people together.
• Lead and develop our existing brand team, shaping how the department operates and grows.
• Develop and deliver trade marketing plans across the on-trade, including bars, restaurants and festivals, and the off-trade, including supermarkets and retail.
• Set the social media strategy across Instagram, TikTok and LinkedIn, working closely with our content creator to keep our voice distinctive and community-focused.
• Plan and deliver standout brand marketing campaigns and activations across sampling, festivals, events, PR and social media.
• Own the relationship with our PR agency, setting the strategy and ensuring all coverage reflects the Vinca brand.
• Develop brand partnerships that drive awareness, engagement and meaningful growth.
• Manage the marketing budget with full accountability for spend and return.

Requirements

• 6+ years’ experience in brand and marketing roles, with a proven track record of leading campaigns, projects and teams.
• Proven experience building and scaling a consumer brand through exceptional brand marketing, ideally within a premium, fast-growing FMCG or drinks business.
• A creative thinker with an entrepreneurial, challenger brand mindset.
• A track record of leading integrated brand marketing campaigns across digital, experiential, trade and PR.
• Experience across DTC, social, and on and off-trade marketing, or strong depth in some with a real appetite to grow into the rest.
• A track record of growing, leading and developing a team.
• Commercially minded, with a track record of hitting and surpassing KPIs.
• A confident communicator who is passionate about building brands and can represent Vinca with authenticity.
• Positive, ambitious, self-sufficient, and a real team player.

Benefits

• 💰 £65k +  based on experience
• 🍷 Wine allowance (obviously)
• 🌴 25 days holiday + bank holidays
• 🎂 Day off on your birthday
• 💪 Paid gym membership
• 🏡 Hybrid working
• 🎟️ Guestlist access to some of the UK's best music and sports events for you and your friends
• ✈️ Team trip to our vineyards in Sicily
• 🧠 Space to grow, learn, and shape the role and team as the company scales