Head of Brand & Marketing at Darlington Building Society | Darlington, UK | £80K/yr – £90K/yr

Darlington Building Society

Head of Brand & Marketing

Darlington, UK (Hybrid)

£80K/yr – £90K/yrSenior LevelPermanent

Posted 4 weeks ago

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Job Summary

Own brand leadership and cross-channel marketing, balancing growth, brand integrity, and stakeholder storytelling to drive measurable business impact.

Brand Strategy & Growth: Own brand consistency, awareness, and multi-channel campaigns aligned to member acquisition and retention.
Storytelling & Partnerships: Bring purpose to life for members, colleagues, brokers and partners while shaping external partnerships and executive messaging.
Digital & Team Leadership: Elevate the website and social channels, lead a high performing team, and turn data into iterative improvement.

Job Description

Leading our brand strategy – building brand awareness, strengthening market presence and ensuring a consistent experience across every touchpoint
Driving growth – delivering impactful marketing campaigns that support member acquisition, retention and commercial objectives
Championing our story – bringing our purpose, values and community impact to life for members, colleagues, brokers and wider stakeholders
Enhancing our digital presence – ensuring our website, social media and digital channels effectively engage audiences and support business goals
Leading and developing a high-performing team – creating an environment where creativity, collaboration and continuous improvement thrive
Building strong partnerships – working closely with senior leaders, external agencies, community partners and industry stakeholders
Using insight to shape decisions – leveraging market trends, customer insight and performance data to continuously improve marketing effectiveness

Significant experience in a senior marketing, communications or brand leadership role
A strong track record of developing and delivering integrated marketing strategies that drive measurable business outcomes
Experience leading and developing successful marketing teams
Strong digital marketing expertise across multiple channels
The ability to balance commercial objectives with exceptional customer outcomes
Experience managing agency relationships, budgets and large-scale campaigns
Excellent stakeholder management skills with the credibility to influence at Executive and Board level

Experience within financial services or another regulated consumer environment would be advantageous

Competitive salary of £80,000 – £90,000 (dependent on experiance)
Hybrid working, with a minimum of 3 days per week based at our Head Office
25 days holiday plus bank holidays, with the option to buy additional leave
Contributory pension scheme with generous employer contributions
Annual bonus scheme linked to both personal and Society performance
Life assurance for added peace of mind
Health and wellbeing support, including access to an Employee Assistance Programme and wellbeing initiatives
Colleague discount and savings platform, offering a range of retail and lifestyle benefits
Ongoing opportunities for professional development and career growth
A supportive culture where you can be yourself and thrive, guided by our values: Be Better, Be Trusted, Be Yourself

Darlington Building Society

We are Darlington Building Society, we have nine branches across the North East, County Durham, and North Yorkshire. We offer a range of savings accounts and mortgages, to help our members save for the future and realise the dream of owning their own home.Being mutual, means our profits are turned into lower mortgage rates, higher savings rates and support for the local charities close to our hearts.Plus, every year our colleagues raise money and spend time helping local communities. Making Darlington Building Society a great place to work and to develop a successful career.

Darlington, England, GBR

153 employees (5 in marketing)

www.darlington.co.uk