Responsibilities

• Help to define and protect Egis’ global brand positioning, architecture and messaging, ensuring consistency and commercial relevance across all markets
• Lead strategic campaign development aligned to priority sectors and major pursuits, working directly with Commercial and SL leadership to influence pipeline and win strategy
• Develop Egis’ thought leadership and content strategy - from insight generation and storytelling to creative production and amplification
• Help to establish governance mechanisms (editorial boards, campaign prioritisation, asset approval standards) to reduce low-impact activity and focus resources on high-value growth priorities
• Collaborate with the Head of Digital Marketing & CRM to plan, track and report campaign performance, demonstrating clear contribution to pipeline and KPIs
• Establish campaign frameworks, toolkits and assets that enable local adaptation while maintaining brand coherence and creative quality
• Commission and manage brand and market research, perception tracking and campaign performance reporting to inform continuous improvement
• Support strategic initiatives such as employer brand, acquisitions and rebrands from a marketing and positioning perspective
• Champion creativity, innovation and measurable impact across the global marketing network