Own and drive retention initiatives across stakeholders, using data to shape strategy and prove impact.

• Retention Strategy: Align with HCUK objectives to develop and deliver retention strategy and plans; champion customer loyalty across stakeholders; use data to support rationale and share progress.
• Planning & Budget: Planning & budgetary control: contribute to the departmental annual activity plan and deliver within the budget.
• Stakeholder Engagement: Stakeholder engagement: establish sound relationships with Kia UK, HCUK, SCUK, Kia Europe and the wider franchise network.
• CRM & Channel Strategy: CRM strategy: establish optimal contact points and content (mail, email, SMS) for delivery through the HCUK lead management platform; align with OEM/dealer partners.
• Measurement & Reporting: Analyse KPIs & management information; publish and present retention metrics and impact.
• Campaign Development: Retention campaign development: work with OEM partner to deliver tactical campaigns to maximise sales from existing customers (including new vehicle launches and AFV migration).
• Supplier & Risk Management: Supplier management & system development: oversee 3rd party relationships; manage development roadmap and testing; mitigate outsourcing risks.
• Coaching & Capability: Coaching & Training: develop training content with OEM partner and Sales Directors; improve performance of lower performers.
• Brand & Compliance: Branding & Visual Identity: ensure communications align with HCS Corporate Identify and brand guidelines.
• Data & AI: Data-led insight & continuous improvement: collaborate with AI/ML specialists to improve targeting and personalization.

• Requirements: Significat marketing experience with customer communication (DM, Email and SMS) and retention activity.
• Requirements: In-depth understanding and experience of trade cycle management at theoretical and tactical campaign level.
• Requirements: Experience in motor related financial services or B-2-C and B-2-B marketing environments.
• Requirements: Experience in organisations with multiple stakeholders and international/domestic operations.
• Requirements: Ability to extract, analyse and interpret source data to build actionable insight and business cases.
• Requirements: Ability to manage 3rd party agency & supplier relationships.
• Requirements: Ability to produce working documentation and presentations including business cases, briefs and proposals.
• Requirements: Familiarity with legal, regulatory and compliance issues relating to customer data; knowledge of FCA CONC and related principles.
• Requirements: Appropriate education level or professional marketing qualifications.
• Requirements: Good general market understanding, business acumen, and interpersonal skills for engaging with Senior management.

• Nice-to-have: Experience with AI/ML data projects.
• Nice-to-have: Experience in motor finance brands or automotive finance environments.
• Nice-to-have: Willingness to travel internationally for client or partner meetings.

• Benefits: 30 days holiday per annum plus bank holidays, with flexible holiday options and additional leave after five years.
• Benefits: Company pension scheme with generous employer contributions.
• Benefits: Company sponsored individual private medical healthcare insurance.
• Benefits: Additional family, lifestyle and health-related benefits, including death in service, income protection, discounted voluntary healthcare plans, employee car scheme, employee assistance program, and enhanced family-friendly policies.