Growth Marketing Lead, Metasearch & Paid Social

London, UK (Hybrid)

£94K/yr – £118K/yrSenior Level9+ years expFull time

Posted 1 month ago

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Job Summary

Own global performance marketing across metasearch and display, drive bidding and creative testing, and run regional pilots with cross functional teams to surpass growth targets.

  • Growth ownership: manage metasearch and programmatic/display programs and regional pilots with leadership alignment.
  • Performance engine: optimize bidding, audience management, creative testing, and budget strategy through rigorous experiments.
  • Collaboration and AI: partner with Engineering and Brand to surface AI-driven opportunities and elevate channel performance.

Job Description

Own global performance marketing across metasearch and display, drive bidding and creative testing, and run regional pilots with cross functional teams to surpass growth targets.

  • Growth ownership: manage metasearch and programmatic/display programs and regional pilots with leadership alignment.
  • Performance engine: optimize bidding, audience management, creative testing, and budget strategy through rigorous experiments.
  • Collaboration and AI: partner with Engineering and Brand to surface AI-driven opportunities and elevate channel performance.
Airbnb logo

Airbnb

4.2 Glassdoor

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences and services that make it possible for guests to connect with communities in a more authentic way.

Founded in 2007
San Francisco, California, USA
64K employees (7,318 in marketing)
82% recommend to a friend
91% CEO approval

Traffic Signals

Monthly Visitors
85M
Traffic Source Mix
Search
30.8%
Direct
65.5%
Referral
2.6%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~64.5K

Marketing Team

Marketing Team Size
2,349 (4% of company)
Median Career Experience
15.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Total Funding
$6.4B
Last Raise
$1B
Debt Financing, 6 years ago

Funding History

  • Apr 2020
    Debt Financing • $1B
  • Apr 2020
    Private Equity • $1B
  • Dec 2019
    Secondary Market • $25M

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