Growth Marketing Lead at Blue Education | City of London, Lambeth, UK | £55K/yr – £70K/yr

Blue Education

Growth Marketing Lead

City of London, Lambeth, UK (Hybrid)

£55K/yr – £70K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Lead UK growth marketing for Blue Education, turning awareness into credible audience growth and qualified inquiries with a repeatable content engine and close leadership alignment.

Growth Ownership: Own brand, messaging and multi-channel programs for parents, students, schools, and partners.
Content Engine: Build and scale a repeatable content system across video, social, long-form and educational materials, aided by AI tooling.
Execution & Collaboration: Manage freelancers/agencies, convert business priorities into campaigns, and track performance across content, audiences, and channels.

Job Description

Responsibilities

Build and execute Blue Education’s UK growth marketing strategy, with an initial focus on brand awareness, content, community and audience growth.
Develop clear positioning and messaging that explains Blue Education’s expertise, services and transition into technology-enabled admissions and guidance products.
Build and manage a repeatable content engine for parents, students, schools and education partners across relevant channels, including LinkedIn, Instagram, TikTok, YouTube, Search, email, webinars and community-led formats.
Produce high-quality short-form video, social content, thought leadership, campaign copy, landing page content, email content and educational materials.
Use AI tools to support content ideation, copywriting, scripting, design, video editing, repurposing, localisation and performance analysis.
Test different messages, content angles, formats, audiences and channels to understand what resonates in the UK market.
Build relationships and credibility with relevant audiences, including parents, students, schools, educators, counsellors, creators and sector partners.
Manage freelancers, editors, designers, creators, KOLs or agencies where useful, while remaining directly involved in execution.
Work closely with the leadership team to turn business priorities into clear marketing campaigns and content initiatives.
Track performance across content, audience growth, engagement, qualified enquiries, booked calls, conversion indicators and channel learning.

Blue Education

Blue Education is a leading education technology company specializing in helping students achieve their goals as they apply for undergraduate, postgraduate, and careers. Our team is comprised of top graduates from Ivy League and Oxbridge institutions, bringing a wealth of experience and a proven track record of success to the table.In addition to our expertise, we have developed a proprietary data analytics system to provide our students with personalized guidance as they make important decisions about their education and careers. This unique combination of human knowledge and cutting-edge technology sets us apart in the crowded education industry.We are committed to providing our students with the best possible support and resources as they navigate the complex world of higher education and career planning. Our dedication to excellence has earned us a reputation as a trusted partner for students, and we are proud to have helped countless individuals achieve their dreams.As a potential employee of our company, you will have the opportunity to work with a talented and dedicated team, and to make a real difference in the lives of our students. We are committed to providing a supportive and empowering work environment, and to helping our team members reach their full potential.We believe that our success is a direct result of the hard work and dedication of our team, and we are always looking for talented individuals to join us. If you are driven, passionate, and ready to make a difference, we invite you to learn more about the opportunities that await at our company.

Founded in 2017

London, England, GBR

156 employees (3 in marketing)

www.blueeducation.org