Growth Lead

UK (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own SEO/AEO growth initiatives by leading high-impact optimization programs, forecasting performance, and partnering with analytics and data science to turn organic traffic into measurable revenue growth.

  • SEO/AEO program leadership: drive large-scale optimization projects and prioritize scalable opportunities for traffic and revenue growth.
  • Performance forecasting and reporting: set targets, build dashboards, and communicate pacing to stakeholders.
  • Cross-functional collaboration: work with Analytics, Finance, and Data Science to analyze organic changes and inform growth strategies.

Job Description

Responsibilities

  • Work collaboratively on complex, large-scale, time-critical SEO/AEO projects
  • Forecast performance set targets, build reporting , and communicate pacing towards targets
  • Monitor the performance of top consumer tech companies we work with and their competitors
  • Analyze digital marketing campaigns and website performance, identify trends, and provide recommendations
  • Conduct A/B tests that optimize the overall marketing program
  • Craft compelling business cases for growth marketing projects, including opportunity sizing with Analytics and Finance teams
  • Identify, evaluate, and prioritize scalable web platforms and page-level SEO projects based on traffic and revenue growth opportunities
  • Coordinate with data science to perform analysis on organic traffic changes.

Requirements

  • SEO + AEO + Content: 4+ years of agency or in-house experience with technical SEO, and content strategy, and/or general experience and awareness of the digital marketing space, including paid search, SEO, AEO, social, some digital marketing strategies, etc. Programmatic SEO is a huge plus!
  • Data Analysis: Exceptional data analysis skills (you are the go-to spreadsheet person on your team)
  • Paid Search: Either agency or in-house experience with PPC, SEM, paid search, and paid ads.
  • Product: Excellent product sense and solving challenging problems with simple, elegant product solutions
  • Web & App: Strong understanding of how the web and native app ecosystems work
  • Tools: Experience working with several data and product tools (Google Analytics, Excel, Data Studio, Amplitude, SEMRush, Ahrefs, Asana, Jira, etc.)
  • People management: Experience overseeing and managing a team of direct collaborators
  • Project Management: Experience in managing client deliverables promptly. Leveraging communications to ensure all strategies and deliverables will be delivered on time.

Preferred

  • Programmatic SEO experience

Benefits

  • Flexible Work Environment
  • Vacation & Time Off - flexible PTO
  • Benefits - quality healthcare coverage and opportunities to further your education
Graphite logo

Graphite

Graphite is a Vertical AI Growth Agency that helps companies like Webflow, Notion, MasterClass, and Captions drive sustainable revenue growth via SEO, content and AEO (Answer Engine Optimization).

San Francisco, California, USA
278 employees (137 in marketing)

Traffic Signals

Monthly Visitors
74.3K
Traffic Source Mix
Search
35.9%
Direct
45.3%
Referral
12.2%
Social
5%
Paid
1.4%

Headcount Trend

Current headcount: ~276

Marketing Team

Marketing Team Size
71 (26% of company)