Own and optimize growth across paid acquisition, retention economics, content-driven paid experiments, and forecast-driven growth modeling to drive scalable CAC/LTV and channel mix.

• Paid acquisition oversight: liaise with external agencies, challenge strategy, and steer paid social/search direction.
• Retention & cohort economics: own the retention curve, churn diagnostics, win-back, and lifecycle economics.
• Content engine: manage regular paid content with creators, briefs, testing framework, and decisioning on paid vs organic content.
• Unit economics & growth model: own CAC, LTV, contribution margin, and channel-by-channel forecast.