Responsibilities

• Build a strong pipeline of prospective partners aligned with BFF’s mission and model, identifying target primary and secondary schools across London, Leicester and other cities as we scale across the country.
• Develop a targeted acquisition strategy that maps the London schools landscape – by school type, geography, and programme fit – building a repeatable and scalable approach to outreach that grows with BFF’s ambitions.
• Lead outbound outreach to schools – including emails, calls, visits, and attendance at relevant education and school sport events – to introduce BFF and generate genuine interest in our provision.
• Develop a deep understanding of each school’s context, needs, and priorities, shaping BFF’s offering compellingly around what matters to them – whether that is PE coverage, extra-curricular provision, SEN inclusion, or girls’ football.
• Organise and run free taster sessions as a key conversion tool, giving schools a direct experience of BFF coaching quality and culture.
• Lead on conversations with school decision-makers, including headteachers, PE leads, and school business managers, guiding them from initial interest through to signed agreement.
• Track progress against acquisition targets and report clearly on pipeline activity, conversion rates, and school growth.
• Act as BFF’s lead voice with prospective school partners, providing a consistently professional, warm, and mission-led experience from first contact to sign-on.
• Build and maintain relationships with key education stakeholders across London, including PE networks, multi-academy trusts, local authorities, and school sport partnerships.
• Represent Bloomsbury Football Foundation at relevant education events, school sport conferences, and community forums, championing the role of football in young people’s development.

Requirements

• Essential Skills: Strong alignment with BFF’s values and a genuine belief in football as a tool for social impact
• A natural communicator and relationship builder with demonstrated ability to persuade and engage a range of stakeholders
• Ability to manage a pipeline or workload independently, consistently meeting defined goals or targets
• Clear, professional communication skills with the ability to tailor tone and messaging for different audiences – from a headteacher to a PE coordinator to a school business manager
• Comfortable using data and impact evidence to make a compelling case – you know how to turn a stat into a story
• Motivated by metrics and clear targets and reflective about what is working and what needs to change
• Reliable and detail-oriented, with the ability to maintain accurate records and consistently meet deadlines
• Good grasp of technology and digital tools, including Microsoft 365 and Salesforce or similar CRMs
• A collaborative team player, curious about how the wider organisation works and keen to learn and grow
• Eligibility to live and work in the UK

Preferred

• 1-2 years of experience in a sales, business development, partnerships, or fundraising role.
• A sound understanding of what matters to teachers, PE leads, and school decision-makers
• Familiarity with the London education landscape, or existing relationships within London schools
• Experience working in the not-for-profit or social impact sector
• Understanding of the grassroots football landscape and/or youth sports provision

Benefits

• Access to co-working space
• Regular staff socials & monthly ‘Team Talk’ in London with pop-up catering
• Opportunities to attend Premier League, WSL, FA Cup, League Cup, and Champions League football matches
• Cycle to work scheme
• Salary sacrifice workplace pension scheme
• 24 days holiday allowance, increasing by one day per year after two years’ service
• Funding toward training and five days of fully paid study leave
• The chance to grow within a mission-driven organisation doing work that genuinely matters