Responsibilities

• Define and lead the commercial strategy required to scale IRG’s revenue, including identifying priority market segments, refining the agency’s commercial positioning, and ensuring growth initiatives align with the company’s objective of doubling annual revenue.
• Pipeline Architecture & Funnel Efficiency
• Design and refine the agency’s pipeline systems to ensure consistent lead generation, qualification, and deal progression. This includes improving funnel efficiency, establishing structured opportunity stages, and ensuring pipeline coverage capable of supporting growth targets.
• Lead High-Value Brand Partnerships
• Lead and close complex new business opportunities, acting as the senior commercial lead throughout the sales cycle. Own strategic conversations with brands and position IRG Media as a trusted performance partner rather than a transactional influencer vendor.
• Strategic Lead Qualification
• Evaluate inbound and outbound opportunities to ensure strong alignment with IRG’s creator network, campaign capabilities, and commercial objectives. Prioritise high-quality opportunities that can realistically convert into profitable partnerships.
• Develop Custom Commercial Pitches
• Work closely with fulfillment, SDR’s, Influencer coordinators, and operations teams to develop tailored campaign proposals grounded in real creator opportunities, campaign strategy, and performance potential.
• Drive Founder Independence in Sales
• Build systems and processes that reduce founder_dependency in the sales cycle, ensuring brand conversations, deal structuring, and negotiations can be led confidently without escalation.
• Leverage the Influencer Network as a Sales Asset
• Identify opportunities to pitch creators proactively to brands based on campaign fit, performance potential, and brand alignment, turning the agency’s creator network into a strategic advantage in outbound sales.
• Commercial Expansion & Revenue Structuring
• Identify opportunities to expand brand partnerships beyond one-off campaigns into longer-term commercial relationships. This includes structuring repeat collaborations, campaign series, or managed service arrangements where appropriate. Work closely with delivery and partnerships teams to convert successful influencer activations into ongoing brand relationships that increase client lifetime value and improve revenue predictability.
• Represent the Agency in the Market
• Represent IRG Media at relevant industry events, partnerships, and brand conversations, building the agency’s reputation and uncovering new commercial opportunities aligned with strategic growth goals.
• Revenue Forecasting & Pipeline Visibility
• Maintain clear visibility over the commercial pipeline and revenue outlook of the agency. Track pipeline value, deal stage probability, expected close timelines, and monthly revenue projections to ensure leadership has a realistic view of upcoming revenue. Continuously monitor sales cycle length, conversion rates, and deal size to improve forecasting accuracy and support operational planning across hiring, delivery capacity, and financial targets.

Requirements

• Reporting to the leadership you will be a proven sales professional with a track record of securing high-value brand partnerships in competitive pitch environments.
• This is a hands-on commercial leadership role combining strategy, deal leadership, and team development.
• Leveraging your deep expertise in these channels, alongside a background in Travel, Hospitality, entertainment, Wellness you will develop our pipeline and drive new business growth for IRG Media.

Preferred

• You’ve closed 7 figures in revenue in a single year at other agencies.
• You’ve built or scaled growth functions in agencies or service businesses
• You are comfortable owning aggressive growth targets

Benefits

• - £70,000 - £80,000 (DOE) + commission + Annual Bonus
• - Fully remote
• - Large progression for growth (uncapped growth potential in line with our ambition)
• - Be one of the early members to shape and build the company vision