Growth & Creative Lead

London, UK (Hybrid)

£60K/yr – £65K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Lead the Creative Strategy function by coaching 4 Senior Creative Strategists, turning them from creative executors into growth-minded strategists who connect offer, distribution, performance, and growth systems for high value accounts.

  • Growth Strategy Ownership: drive cross-functional alignment with Growth Strategy, surface what creative needs from growth and vice versa.
  • Capability Building: feed data-driven insights into upskilling, training plans, and constraint-based thinking across the team.

Job Description

Responsibilities

  • Embedded coaching and management of 4 Senior Creative Strategists on the strategic work of their biggest accounts.
  • Help every Senior CS make the leap from being an exceptional creative strategist to a complete strategist - one who connects creative to offer, distribution, performance, and the wider growth eco system.
  • Coach the constraint mindset: identifying performance bottlenecks and reverse-engineering the steps required to drive meaningful change.
  • Coach intentionally - reverse-engineer your approach from knowing each individual. Ask what does this person need to learn next to step up strategically? before defaulting to advice.
  • Be the primary voice in the Creative Strategy department whenever questions arise that lean heavily on data, growth strategy, performance, or media buying.
  • Build the bridge between Creative Strategy and our Growth Strategy team - work with our Senior Growth Strategists to surface what creative needs from growth, and vice versa
  • Help our strategists develop fluency in: offer, distribution, scaling logic, attribution, funnel, persona development from a growth lens, and how creative ladders into wider commercial strategy
  • Cross-department audit authority on priority accounts - when performance dips, you go deep, identify the constraint, and work with the pod to reset strategy.
  • Run regular creative audits across the department, surface what's working and what isn't from a performance lens, and feed insight into the wider Creative Strategy leadership team.
  • Work closely with the Creative Leads to map out the training plan for the department - which sessions, when, who delivers.

Requirements

  • - 5+ years in a strategic role in performance creative, growth strategy, media buying, or paid social - ideally with exposure to all of them
  • - Deep performance fluency - you understand testing structures, scaling logic, attribution, funnels, CRO. You can audit a Meta ad account in 30 minutes and tell us the biggest constraint, and how to fix it.
  • - Strong understanding of creative strategy in a growth ecosystem - you don't need to be the best creative strategist in the room, but you need to understand how creative ladders into the wider commercial system
  • - Coaching mindset - you've trained or managed strategists or junior team members and got real energy from doing it.
  • - Constraint-based thinking - you can reverse-engineer a performance bottleneck to its root cause and identify what changes upstream will drive meaningful results downstream.
  • - Continuous research + data mindset - constantly scanning what's working in the market, daily not quarterly. Comfortable spending hours in data if it surfaces the next insight.
  • - Outcome Obsessed - every task, framework, and training tied to a measurable outcome.
  • - Kind Candour - confident in giving direct, honest feedback regularly in a way that empowers.
  • - Extreme Ownership - you demonstrate strong accountability in everything you do.
  • - AI-literate and tech-enabled - you understand the trajectory of AI in creative and paid social, are comfortable using AI tools yourself, and can lead a team through AI-augmented workflow adoption
  • - DTC / e-commerce business model literacy at 7-9 Figure Scale

Preferred

  • Track record running training sessions or workshops with growth or creative teams.
  • Prior experience working across both brand-side and agency-side.
  • Familiarity with our internal frameworks: macro / micro personas, Growth compass, CSOS.

Benefits

  • - Enjoy 28 days of annual leave, giving you the time to recharge and maintain a healthy work-life balance.
  • - Benefit from our long-service reward scheme, with 1 additional day of annual leave awarded each year after 2 years of service.
  • - Work in a flexible hybrid model, with 2 days in our Central London office at the Roundhouse in Camden and the remainder from home.
  • - Access private health and life insurance, providing additional peace of mind and support for you and your family.
  • - Participate in our company pension scheme to help you plan and save for the future.
  • - Take advantage of a one-month annual work-abroad allowance, giving you the flexibility to work remotely from another location each year.
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Soar With Us

We are a multi-award winning e-commerce growth agency that pushes the boundaries of standard marketing techniques.🏆 The Whalies by Triple Whale 2024 Winner - Agency of the Year Official partners of:MetaTikTok Klaviyo

Founded in 2019
Leeds, England, GBR
42 employees (23 in marketing)

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43.1K
Traffic Source Mix
Search
40.2%
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45.2%
Referral
8.4%
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4.7%
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Current headcount: ~43

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