Responsibilities

• Marketing Leadership & Team Development
• Lead the day-to-day delivery of the events marketing function, ensuring campaigns are effectively planned, executed and optimised to achieve audience, registration and revenue objectives.
• Manage, coach and develop a high-performing team providing clear direction, support and opportunities for growth.
• Build a collaborative and accountable team culture focused on innovation, continuous improvement and delivering against objectives.
• Establish effective processes, workflows and ways of working to ensure efficiency in delivering high-quality campaigns.
• Portfolio & Commercial Growth
• Take ownership of a dedicated portfolio of high-profile events, developing and delivering integrated marketing strategies that grow audiences, registrations and commercial performance.
• Work closely with the Marketing Director, Head of Live Events and Portfolio Directors to develop strategies that support delegate revenue, new business growth and long-term portfolio success.
• Partner with Delegate Sales teams to align marketing activity with sales objectives, ensuring campaigns generate high-quality leads and support conversion.
• Identify opportunities to improve campaign performance, increase audience engagement and develop new approaches to grow event participation.

Requirements

• Knowledge, Skills & Experience
• Knowledge of B2B events, professional audiences and the role of marketing in driving audience growth, engagement and commercial performance.
• Knowledge of event marketing strategies, delegate acquisition, awards entries and audience development across conferences, forums and live experiences.
• Understanding of CRM systems, marketing automation and digital channels used to manage customer journeys and improve conversion.
• Knowledge of commercial event models, including delegate revenue, audience growth opportunities and portfolio development.
• Awareness of industry trends, audience behaviours and competitor activity to inform strategy and identify growth opportunities.
• Strong leadership and people management skills, with the ability to coach, develop and inspire a high-performing marketing team.
• Ability to develop and deliver integrated marketing strategies that support audience growth, registrations and revenue objectives.
• Strong commercial and analytical skills, with the ability to interpret performance data, forecast outcomes and make informed decisions.
• Excellent stakeholder management skills, with the confidence to influence and collaborate with senior leaders across Marketing, Events, Commercial, Sales and Editorial.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
• Disability Confident Employer
• We are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.
• To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post. If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at recruitment@haymarket.com.
• More about Haymarket
• Working here means being part of a commitment to shaping a better future. As a proudly Certified B Corp™, we are part of a global movement of businesses acting as a force for good. Haymarket Impact is focused on making a positive difference globally, guided by the United Nations Sustainable Development Goals and intertwined with an unwavering commitment to equity, diversity, and inclusion. This commitment to balancing profit with purpose is deeply embedded in our culture, reflected in our values of Integrity, Respect, Creativity, Innovation, and Expertise.