Responsibilities

• Lead the day-to-day delivery of the events marketing function, ensuring campaigns are effectively planned, executed and optimised to achieve audience, registration and revenue objectives.
• Manage, coach and develop a high-performing team providing clear direction, support and opportunities for growth.
• Build a collaborative and accountable team culture focused on innovation, continuous improvement and delivering against objectives.
• Establish effective processes, workflows and ways of working to ensure efficiency in delivering high-quality campaigns.
• Take ownership of a dedicated portfolio of high-profile events, developing and delivering integrated marketing strategies that grow audiences, registrations and commercial performance.
• Work closely with the Marketing Director, Head of Live Events and Portfolio Directors to develop strategies that support delegate revenue, new business growth and long-term portfolio success.
• Partner with Delegate Sales teams to align marketing activity with sales objectives, ensuring campaigns generate high-quality leads and support conversion.
• Identify opportunities to improve campaign performance, increase audience engagement and develop new approaches to grow event participation.
• Lead multi-channel audience acquisition strategies across email, paid media, automation, partnerships and other channels to drive delegate growth, awards entries and audience engagement.
• Use audience insights, campaign analytics and forecasting data to evaluate performance, optimise activity and support commercial decision-making.

Requirements

• Knowledge: Strong understanding of B2B events, professional audiences and the role of marketing in driving audience growth, engagement and commercial performance.
• Knowledge: Knowledge of event marketing strategies, delegate acquisition, awards entries and audience development across conferences, forums and live experiences.
• Knowledge: Understanding of CRM systems, marketing automation and digital channels used to manage customer journeys and improve conversion.
• Knowledge: Knowledge of commercial event models, including delegate revenue, audience growth opportunities and portfolio development.
• Knowledge: Awareness of industry trends, audience behaviours and competitor activity to inform strategy and identify growth opportunities.
• Skills: Strong leadership and people management skills, with the ability to coach, develop and inspire a high-performing marketing team.
• Skills: Ability to develop and deliver integrated marketing strategies that support audience growth, registrations and revenue objectives.
• Skills: Strong commercial and analytical skills, with the ability to interpret performance data, forecast outcomes and make informed decisions.
• Skills: Excellent stakeholder management skills, with the confidence to influence and collaborate with senior leaders across Marketing, Events, Commercial, Sales and Editorial.
• Skills: Strong organisational skills, with the ability to manage multiple priorities across a diverse portfolio of events.

Preferred

• Customer-focused, with a strong understanding of audience and commercial needs.
• Collaborative and inclusive, building strong relationships across teams.
• Accountable and reliable, taking ownership of outcomes.
• Adaptable and resilient, with the ability to manage changing priorities.
• Curious and continuously improving, with a focus on innovation and insight.
• Results-driven, focused on achieving growth and commercial objectives.
• A confident leader who develops others and leads by example.
• Professional and credible, representing Haymarket’s brands with integrity.

Benefits

• 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
• Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
• Flexible working hours (core hours from 10-3) allowing you the flexibility to adapt your work schedule to your personal commitments
• Generous contributory pension scheme
• Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more