Group Marketing Manager (Chester)

Chester, Cheshire West and Chester, UK (On-site)

Salary Not AvailableSenior LevelPermanent

Posted 3 weeks ago

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Job Summary

Own cross-brand marketing strategy with data-led initiatives that connect brand growth to business results and digital presence across Sales, Aftersales, Digital and Operations.

  • Own brand strategy and revenue-focused marketing across all Halliwell Jones brands.
  • Lead cross-functional delivery with Sales, Aftersales, Digital and Customer teams.
  • Translate data into actionable improvements for ROI and customer experience.

Job Description

Responsibilities

  • Lead and develop the marketing strategy across all Halliwell Jones brands, driving brand awareness, customer engagement, retention and revenue growth.
  • Collaborate with Sales, Aftersales, Digital, Customer and operations teams to strengthen market position and marketing effectiveness.

Requirements

  • Proven experience in senior marketing leadership, ideally within automotive retail or a multi-site consumer business.
  • Strong commercial awareness with the ability to link marketing activity to business performance.
  • Excellent understanding of digital marketing, social media, analytics, websites and emerging technologies.
  • Experience managing multiple brands, locations, stakeholders and competing priorities.
  • Strong analytical and reporting skills with the ability to translate data into actionable insight.
  • Excellent communication, presentation and relationship management abilities.
  • Ability to work under pressure and manage multiple projects to tight deadlines.
  • Strong leadership, coaching and team development skills.
  • Full UK Driving Licence.

Preferred

    Benefits

    • Time to Unwind – Enjoy 22 days’ holiday, increasing to 25 days with length of service, plus your birthday off to celebrate!
    • Drive the brand – Access to a new car at a reduced cost through our salary sacrifice Employee Car Scheme (availability, terms, conditions and eligibility criteria apply)
    • Work Where People Matter – A friendly, family-run business with a supportive team culture
    • Grow With Us – Ongoing learning and a clear path to progression
    • Enjoy Your Environment – Work in a modern, high-spec facility designed for excellence
    • Security and Peace of Mind – Benefit from our Life Assurance Scheme
    Halliwell Jones logo

    Halliwell Jones

    Halliwell Jones is a family business, immensely proud of operating the BMW, MINI and Motorrad franchises in the North West of England and North Wales.We opened our first Centre at Southport in 1987 and over the past 30 years we have grown from an initial staff of 15 to over 600. We are passionate about customer care and working as a team to achieve exceptional standards and exceed expectations. We value staff training, with over 70% of our Management team promoted from within. If you are interested in developing your career Halliwell Jones is a great place to be.Our employees benefit from•Great career progression opportunities •Company pension scheme•Life Assurance•Childcare voucher scheme•Vehicle purchase discount•Fantastic inclusive culture•Taste card membership giving you discount with many restaurants and entertainment activities

    Founded in 1987
    GBR
    281 employees (7 in marketing)

    Traffic Signals

    Monthly Visitors
    51.1K
    Monthly Google Ads Budget
    $60
    Traffic Source Mix
    Search
    56.7%
    Direct
    35.3%
    Referral
    5.9%
    Social
    0.7%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~282

    Marketing Team

    Marketing Team Size
    7 (2% of company)
    Marketing Roles Posted (Last 30 Days)
    2