Group - Brand & Engagement Lead (Full time / Part time)

Stoke-on-Trent, UK (Remote)

£36K/yr – £42K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own and elevate the brand, content, and engagement across the group, driving multi-channel campaigns for learner recruitment and stakeholder involvement while coordinating internal and external communications and partnerships.

  • Brand and audience: steward Acorn Training’s identity, tone, and external profile across channels to reflect learner success and business impact.
  • Campaigns and content: craft multi-channel campaigns and materials (newsletters, social, press, case studies) to boost recruitment, engagement and strategic initiatives.
  • Collaboration and events: align with operations, business development and leadership, support bids and tenders, and coordinate events with suppliers and partners.

Job Description

Responsibilities

  • Creating, developing and implementing Acorn Training’s/Group brand and engagement strategy across all business departments.
  • Leading the development of campaigns that support learner recruitment, employer engagement and organisational growth.
  • Developing and maintaining Acorn Training’s/Group brand identity, tone and external profile across all communication channels.
  • Designing and writing content for both external and internal communications including newsletters, brochures, social media, press releases, website pages, award submissions, presentations, case studies and promotional materials.
  • Overseeing and managing Acorn Training’s/Group digital presence including website content, social media channels and engagement activity.
  • Creating engaging and innovative content that reflects organisational values, learner success and business impact.
  • Planning, scheduling and monitoring social media and engagement campaigns including reporting on performance and reach.
  • Supporting the promotion of new contracts, curriculum offers, projects and strategic initiatives across the organisation.
  • Supporting stakeholder engagement and relationship building through effective communication and campaign activity.
  • Working collaboratively with operational teams, business development and senior leadership to support organisational objectives.
Acorn Training Ltd logo

Acorn Training Ltd

Acorn Training Ltd is an award-winning national training provider delivering apprenticeships, training, employability and justice services.

Founded in 2008
Stoke-On-Trent, England, GBR
157 employees (3 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
52.3%
Direct
32.2%
Referral
9.4%
Social
4.5%
Paid
1.2%

Headcount Trend

Current headcount: ~160

Marketing Team

Marketing Team Size
3 (2% of company)