Responsibilities

• Performance Analytics: Analyse campaign performance metrics to continuously seek opportunities and insights to drive strategies and locate incrementality.
• Landing Page Conversion Optimisation: Lead initiatives focused on increasing landing page conversion rates and enhancing the digital customer journey through rigorous A/B testing and user experience improvements.
• Content Strategy & Collaboration: Work closely with the content and editing team to strategise and create targeted, engaging digital content that drives customer acquisition and retention.
• Digital Campaign Management: Help plan, execute, and optimise digital marketing campaigns across various channels including Meta, TikTok, Google, and more.
• Drive Customer Lifetime Value: Increase LTV through acquisition strategy, offers, and new product launches, building long-term value from the first touchpoint, not only post-purchase.
• Seasonal & BAU Offer Execution: Strategise compelling acquisition offers that effectively acquire customers throughout the year.
• Market Research & Competitive Analysis: Conduct market research to identify competitor activities and new growth opportunities.
• Reporting & Insights: Provide actionable insights and detailed reporting to senior leadership, guiding strategic decision-making.

Requirements

• 1-2 years of experience in an analytical or strategic role.
• Proven ability to analyse data and translate insights into strategic actions.
• Ability to execute and manage projects with a results-focused mindset.
• Excellent writing and communication skills.
• Organised and a strategic thinker with strong planning abilities.
• Naturally creative with an ability to think outside the box.
• Excellent academic track record.
• Experience using data analytics tools.

Preferred

• Familiarity with platforms like Shopify, Meta, TikTok, Google, and third-party attribution tools
• Experience working in small, high-performance teams
• Background in the dental industry
• Experience with digital marketing platforms
• Experience with e-commerce or physical products
• Multilingual capabilities

Benefits

• 28 days holiday (plus bank holidays)
• High-value growth-based incentives
• Opportunities for highly accelerated career paths
• Weekly socials with different activities and experiences to get involved in
• Monthly Barry's Bootcamp passes
• Cycle to Work scheme
• Direct access to senior leadership