Senior Manager Marketing Operations
Williams Lea
England, UK (Remote)
In-houseFull-timeSenior level
2 hrs ago
Go-To-Market Engineer - Marketing Operations (4020)
Chester, Cheshire West and Chester, UK (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the GTM data and process layer in Salesforce, translating business needs into scalable workflows, clean data models, and trusted dashboards that align Marketing, Sales, and RevOps.
- Design unified GTM architectures: lead routing, lifecycle stages, object models, and automation that scale with business growth.
- Capture requirements and govern integrations, data quality, and reporting to give leadership a single source of truth.
Job Description
Own the GTM data and process layer in Salesforce, translating business needs into scalable workflows, clean data models, and trusted dashboards that align Marketing, Sales, and RevOps.
- Salesforce Architecture & GTM Design: architect unified lead, account, opportunity routing, and lifecycle processes.
- GTM Data Model: maintain objects, fields, relationships, and validation rules.
- Documentation: data flows, field dictionaries, and process maps for cross-functional clarity.
- GTM Process Design & Automation: translate business requirements into scalable Salesforce workflows.
- Routing & SLA: partner with RevOps on lead routing, account assignment, and opportunity stages.
- Lifecycle Support: assist Marketing Ops with lifecycle design, scoring, and funnel stage definitions.
- Process Gap Coverage: identify gaps and opportunities to streamline GTM execution.
- Integrations Ownership: own key GTM tech integrations into Salesforce (MA, sales engagement, enrichment, analytics).
- Data Integrity: ensure data flow consistency across GTM tech ecosystem.
- Troubleshooting & Collaboration: resolve integration issues with Business Systems and maintain reliability.
GBG
G.B.G is a great Iranian business group, founded in 1953 with over 10 active companies. The most famous companies of GBG are Golestan, Mehvar Machine, Asan Motor and Atlas Khodro. These companies operate on automotive sales and after sales services, consumer goods products, warehouse and logistics, IT and etc with over thousand staffs.GBG companies have partnership and authorized dealer from some multinational companies such as Komatsu, Hyundai, Kia Motors and Twinings. GBG companies with dynamic environment have desirable opportunities for all active and smart managers and specialists.
Traffic Signals
Monthly Visitors
3.2K
Traffic Source Mix
Search
37.5%
Direct
39.5%
Referral
13.2%
Social
7.1%
Paid
1.6%
Headcount Trend
Current headcount: ~405
Marketing Team
Marketing Team Size
20 (5% of company)
